The line

Have you ever questioned yourself about the line. The line that exists there in a parallel world, the line who look like zig when we zag a line so thin that sometimes can be proven so strong & some other times it can be proved so vulnarable a line.
I remember one of the first commercials i ever made was about circles..how important cyrcles are in our lives & how important is to close cyrcles... 4 years later. realized that a life full of cyrcles is a life boring. Life needs a line, life needs this line that will be there will start from one point & it will make so many turns, it will draw it will fill a blank page it will be a line that can make evec cyrcles it can be a line with an end, or even better t can be a life without one. A line that will search for the proper end, and when this line reaches this end then again.. the line is incomplete.Lately one of the things i do to get some inspiration is to listen to classic music & draw lines, draw totally random things which at some point might look beautiful or the might look like a doodle.. I know some of you still wonder why you spend time reading the above.. some others may like it.. but whatever you say i say that Adsurd is Back. :)

Hate Something Change Something

... I remember this great Advert for Honda saying Hate Something change something hate something change something make something better....
well it seems that Facbook's impact & success has created some enmities among the digital world...
Hatebook is the new Antisocial thing for those who hate this cruel world..
interesting thing that the Devil sends you a message once you enter.. Genious! KUDOS!

Magic.

So it's been a while since my last post; but things were frantic.. today though i couldn't resist on this amazing video.

Glassworks is a great production company with offices in Amsterdam & London & recently they completed post-production on a unique 3-minute sequence for Alexander McQueen's fashion show in Paris.

The end of the show featured a full-size virtual image of Kate Moss, floating in a three-meter high glass pyramid situated in the middle of the stage.

Shot on film and projected in HD, the illusion was achieved using an effect updated from the 1800's known as Peppers Ghost. In this case four hidden projection screens were arranged to reflect from the faces of the pyramid, creating an optical illusion of a holographic display.

Baillie Walsh directed the film of Kate Moss, shot in a studio in London, floating in mid-air, suspended from a wire rig. After colour corrections and transfer in TK, Glassworks removed the wires and did substantial cleaned up on the image. An abstract optical effect for the beginning of the sequence and glowing light effect for the ending were also created.

Glassworks also built a pre-visualisation of the show in 3D to verify the geometric calculations necessary for the illusion to work convincingly.

The show was a resounding success and the magical appearance of Kate Moss at the finale drew a spontaneous standing ovation from the audience.

Well what can i say.. maybe my favourite word

Magic..