http://www.kesselskramer.com/KESSELSKRAMER PLANS LONDON SHOP 06 June 2007
Amsterdam-based creative agency Kesselskramer plans to set up a London office, it was announced this week.
KK Outlet, which will open in East London "towards the end of the year", will be managed by Yen Ho Ho, former head of account management at BBH Singapore. Eric Kessels, co-founder and creative director of Kesselskramer, will divide his time between Amsterdam and London.
The new agency, which has yet to find premises, will differ from its sister act in Amsterdam in that it will also incorporate a retail shop and exhibition space, Kessels told shots.net.
"Over the years we've produced a lot of products and we've published all kinds of books," he explained. "The activities are so broad nowadays - all within the field of communication - so we want to depart from where we are in Amsterdam and not make a carbon copy of what we already have.
"It will be a hybrid place to work where clients can get inspired. It's a different formula," he added.
Kessels said that the new agency would be small, employing "five or six" people to start with. He said that they had already been in touch with media planners. click here
In common with its Dutch parent, the new shop will champion a multi-disciplinary, left-field approach to advertising. "We don't necessarily aspire to become a player in London advertising," Kessels explained. "We will concentrate on certain projects that we think are interesting and projects where we can use our skills in different areas, because the industry is changing. Ideas and strategies can go in all kinds of different directions nowadays."
Established 11 years ago, Kesselskramer includes among its clients Nike, Levi's Oxfam and JB Whiskey. It has also expanded into other disciplines such as furniture design with the launch of the Do brand.
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