the cool & mccann

Greek advertising agencies are not very famous i have to admit you see in Greece it is quite hard sometimes to focus since the sun is always there and the sea only minutes away from office. However Greek advertising is doing many steps ahead in the last couple of years the young talents that are entering the industry start to take over the old rusty minds and in a very discreet way Greek advertising agencies are starting to show their teeth. One of the best representatives in terms of Agencies is McCann Erickson Athens. During my Summer vacation in Greece i had the chance to visit McCann's in Athens and had a chat in their brand new offices reg. their business and other stuff as well. The people there were quite friendly with me since when i left McCann i had a bag full of goodies with me... from t-shirts to idea cookies... But that's not of course the reason i'm writing this post right now. The reason i'm writing this post is the fact that McCann Athens is celebrating 35 years in Greece and this anniversary in my opinion finds McCann quite good in terms of Creativity. They start to win awards and 2 years ago i think they've won an epica on their Durex client. But what is the most important in my opinion is the fact that they are developing a culture which is that basic asset for an ad agency to progress. So to make the long story short, McCann is on a 35COOL state and they've now created a really insightful website especially for those who are into the ad business but i think its time for me to stop writing & let the 35Cool do the job. Congrats & Kudos McCann Ath. 35cool.gr