Tuesday, September 26, 2006

The Future is here, is it?


There are many times that I keep thinking what does the future of communication holds. One of the things I believe is that advertising will change from its current form.
I am sure that in the future consumers’ will be doing the job of the creatives... the problem is that I never thought that the future will be here with the first flight! And here is what I found:
Doritos DIY
Make your own Super Bowl commercial with Doritos. Take your handy cam and tell the world how Doritos fits into a person's life. Or like they say it themselves: "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite."
So there you go the future is here is it?


take a look at Doritos web site http://promotions.yahoo.com/doritos/

1 comment:

J.T. Stapp said...

Hello, I was part of the team that created DUCT TAPE, a current top five finalist in the Doritos Super Bowl Commercial contest. We're honored to be in this position, as first time TV commercial makers we're up against some pros... and we're asking people to please support us by casting their vote for DUCT TAPE at http://www.crashthesuperbowl.com -- thank you for blogging, I enjoyed your post about the contest. Joe Herbert.

http://www.jumpcut.com/view?id=79EA4040802C11DB8702266C9A2E700D