I can see clearly now the rain is gone...

It's is amazing how Sun can change my mood, and hopefully everyone's mood, it brings optimism in a momentum and creativity just escapes and plays... After all Sooner or later the Sun always comes out...

posterized

That's a nice poster...

Artist KIM HIORTHOY

Roberto2

If you look down 2 posts there is another amazing post about Roberto Benigni after having the tremendous fantastic response of 1 comment! by Silvia, i would like to post for one of my favorite movies of Roberto Benigni, a really amazing film about a poet. That always sees life with his own romatic point of view a really amazing movies well produced, fantastic screenplay!! fantastic!! and Roberto in an amazing role in which i can't imagine anyone else doing it!
Unfortunately this movie can't be found in play.com, virgin or hmv in London! which is BAD!
anyway....


Bravo Signore Roberto lei e una persona molto interessata e inteligente.

Wide big, huge, amazing idea

This thing is just lovely! it comes from the Creative Sao Paolo! very nice work!

THUMBS UP!

GRANDE!!!!!!

I always enjoy people like Roberto Benigni. They love so much what they do that having fun out of it, i remember reading a quote of Confucius saying "he who loves what he does, doesn;t need to work a single day in his life." My point is that we should love what we do. If we do we will start having fun, we will start making things who knows we might start some magic!
:-)))

let's talk about trends baby..

trends is one of my favourite topics, they are actually really interesting and there are many people that seek out what is going to be cool tomorrow. 2007 in my opinion is a Green year, this is quite good becuase it seems that peopel finally undesrtood that planet is on fire! The Whole green thing is going to bring lot of new things in ur lives, maybe apple will this time come up with a Green ipod! (i know they already have one) there is defenately going to be some sort of Green movement like (RED). We propably going to see green cars, buildings, biodiesel fuels, fashion brands going green! like diesel did, politicians being environmentalists, maybe citroen will come up with Frog II in green, absolutely a green song, Greenpeace, Formula 1 car by hnda without ads just showing the planet.. and many many many more green trends will pop up this year, who knows we might see a green terorrism. :-))

thumbs UP!

Audi S3: Increscendo
Uploaded by Razorbuzz

Really really really Good!

Color mood

It is always nice to have black mood, cause you always know that magic will happen and will become white, red ,yellow or whatever. It is called Optimism.

Talking about Viral

Speaking about Virals there is one of my favorites really funny and well made!

Now what's that!

My feelings are mixed at this time, ZOOPPA is a new business that has to do with user generated content, there is a guy that promises briefs and money to people as long as they make virals. It is a quite scary thing he does, although this is an interesting business which in my opinion will find lot of followers. However there is a big objection i have there, and this is about the way that this Italo-American guy choose to market his business: I give you the brief you gime me your ad i give you money. OK mr. New enterpreneur i ave a question for you. What about the idea and the Art within the advertising, what about the creatives, what about the happiness of creation. I don't know i might be too romantic but this thing scares me bit and i think that the success of user generated content so far, was based on the thing that all happened for fun in an amateur way! now that money comes i think this is gonna somehow lose it's Shine! By the way you can "compete" for the best idea @ www.zooppa.com.

I was alone, Falling free....

Great Concert great Band Placebo will be in LONDON for the last concert of this year on the 6th & &7th of March. at Coronet theatre i just had my tickets, and really can't wait for this concert. All info regarding tickets and the conert can be found here. ENJOY!!!

Welcome Back Levis!

I always used to remember Levi's ads they wera always just too good, great planning amazing executuions, amazing productions, great ideas bla bla... this brand new Commercial is going to make a huge impact in my opininion is simply amazing great direction great atmosphere great bla bla...

I think i'm too excited!



Credit goes to BBH london!

One more time

for those of you who read AdSurd on regular basis you propably remember this ad that in some point was removed from youtube god knows why!. The good think that this amazing simple bla bla bla.... ad is on air again so i'm giving it back to you\
enjoy! THUMBS UP!

magazine Art

Magazine art was always an interesting form of art. Many creative people have contributed in the creation of really really briliant magazine coversin this site you will find the top 40 magazine covers of all times some really fantastic works.... to look into. just enjoy!

Adsurd is Back

We are back after a lovely week in HOME! amazing weather! amazing people friends family and many amazing other things! sooo keep up for the new AdSurd posts.


But it's always better to start outside the window...

Thinking.

There are many people that have a rather romantic view of the world, they are the ones that believe that can change the world, they are the ones that see all other people like friends, they are the ones that try to do things they really love, they are the ones who believe in the power of dreams, they are the ones who ignore the rules and live in their own world. I don't know if they are the crazy ones that Apple commercial features, I don't even know if these people are many or few. All I only know is that these people actually get disappointed every day when they start to realize the real world and not the world they would like to live in, when they see that other people see them as competitors and not as friends, when they look at the sky and see clouds, when they come to a point that seems as a dead end. When they start to realize that they have to leave in a world of Do's and Don’ts, when they try to rewrite the rules and redraw the lines, and the only thing they get is rules and lines again, when they realize that real world, when they realized that some simple things in life are those who matter most and some other "important" things are not so good for them. Actually there are lots of when's in this thought but being pessimistic is not something that characterizes me. That was just a thought!

Ultra fiction! for Advertising

When advertising reminds modern Art. And when human brains express all they have inside them....
Happiness factory, Ps head 2 amazing examples of ULTRA FICTION Artvertising.

When advertising really mattered....

lyrics - sandi thom

I've read an article in one blog i like very much, the title was rather Powerful:
We are all Doomed!
The title is based on a diagram that's shows peoples beliefs on: "The Adverts are as good as the programmes" in 1991 almost 33% of UK audits agreed with that fact. In 2006 though this percentage is 14%!. My Conclusion is split:

1. Optimistic - The Ads are now much better than the programmes!= Long Live Advertising!
2. Pessimistic - The Ads are worse than the programmes= we are all Doomed....

On this occasion, I would like to dedicate the song above to advertising!

BTW: Here you can find a cool lyrics generator!

Wolfgang Amadeus Mozart Michael Jordan Wieden Kennedy

Great choice of music.. lets see who did it ahaaaa... WK.

The Factory Girl

That's a really interesting movie, POP art is becoming a trend, Siena Miller is a gorgeous trend and Andy Warhol is always a trend.
Here is the Synopsis: as can be found at the official web site.

The Producers of the film came up with a rather intriguing contest. They give the opportunity to their visitors (UGC) to craft their own movie posters. All the entries will compete for a rather good prize. All you need is Photo-manipulation software and your imagination. Sounds great, I think I’ll challenge my skills for this contest. Good Luck to everyone.



Synopsis

FACTORY GIRL imaginatively unfolds the comet-like rise and fall of 60s “It Girl” Edie Sedgwick, the blazing superstar who came to define both the glamour and the tragedy of our celebrity-obsessed culture. Sedgwick appeared to be the quintessential American princess, with her blue blood, her trust fund and her Harvard education, not to mention her ethereal beauty and vivacious charisma. But she was also a lost and fragile little girl; and when she met up with counter-culture anti-hero Andy Warhol, everything changed. Suddenly, Edie found herself at the center of a Pop Art universe bursting with sex, drugs, style and rock ‘n’ roll -- and a mad rush for fame and fabulousness that was destined to spin out of control.

Arriving into the chaos of mid-60s New York, Edie (Sienna Miller) is taken under the wing of the famously deadpan artist Andy Warhol (Guy Pearce) who sees in her untamed vulnerability the makings of an irresistible muse. Warhol invites Edie into the wild world of The Factory, a former downtown hat factory he has transformed into a bohemian paradise. Here, a rag-tag mix of musicians, poets, artists, actors and misfits gather to create avant-garde movies during the day and throw glam parties all night long. Edie quickly ascends to become the star of Warhol’s movies, an idol at The Factory and a media darling. She is on top of the world when she falls in love with a larger-than-life rock star (Hayden Christensen). But when Edie becomes caught between Warhol’s world of sexy surfaces and her new love, she winds up rejected by both – and once again, set adrift in the modern world.

GO WEB.

If Go Web is the motto, then follow it. According to New York times, and media buying agencies, the growth of UK advertising is roughly 40% per annum and the overall spending for online advertsing will reach 14% of overall ad spending.
The question is "Are we there yet?'.
Yes we are. interactive marketing is no longer just an idea of the future,it is the present, - Yesterday is a History Tomorrow is a Mystery and Today is a gift.. that's why we call it Present- of marketing communications. In my opinion Europe will be the major player in this game followed by USA, China, Russia and India.
User generated content, Virals, Email Campaigns is what makes the whole package. The Good thing about that, is that Internet gives the user the freedom to choose. Users will be able to see whatever they wish. This will raise the bar for the creative product. Online camapaigns in whatever form they come, should be very creative, well executed, and well planned in order to succeed. So what else need to say except: "welcome to the Future"...

JAck JAck

This little baby in the picture is Mr. Jack Jack, for those who remember Jack Jack is the youngest member of the Incredibles family. Jack Jack is a very strong character, although it's a baby the way he looks made Pixar create a series of short-films based on him. The aim of that post is to show how characters can affect our lives. Some may say that Giving life to your problems and asking simple questions like; How will it move, what human qualities it have? or how his character would be, may follow you to an answer. :-)

Modern Ps2 Art

PS2 and ad agency TBWA/PARIS, work together for many years now, creating really unique ads. In my opinion they have adopted a really nice concept and they create amazing print ads that seem more Art Oriented. Some may say they are awkward and disgusting but they are the ones blind to the Art within...

the power of dream, the land of what if and the tooth fairy...

It is amazing how inspiration comes to the professionals of the creative industry. If you go out there and ask about inspiration and how great ideas were generated, you will hear all sorts of stories. I have my self some theories about how ideas come to life. I just sometimes imagine that; behind each idea there is a factory that produces ideas. In this factory there are many small tiny giant living things that produce some big big transparent bubbles. If you look at these bubbles they look transparent but when you come closer to them you can see how many things have inside them. That's were magic comes Idea Bubbles have the power to manipulate in a magical way memories, feelings, pictures and all sorts of inspirations. The main objective that an idea Bubble has is to simplify all the things that exist within and to create a simple powerful idea. If this happens we are OK and fantastic ideas come, if not we have the famous idea killers waiting with their lollipops to put all the idea bubbles that didn't make it, in the idea graveyard. At this point everything seems that has ended for these idea Bubbles, that's not true! The idea angels perform patrols in the idea graveyard and bring to life the dead ideas, it's not a kind of zombie ideas, and it’s just magic that happens.
That was one of my theories regarding ideas; there are many more that I might share with you in future. The purpose however of this post is not to highlight my opinion re ideas, my purpose is to share with you some great time I had today trying to find out how comic feature films are created. My research had some great results. I visited PIxar's web site which by the way is amazingly simple and user friendly and I found some really cool things in there regarding inspiration. For example, Pete Docter the Director of Monsters Inc. As a child he knew there were scary beasts hiding in his closet, waiting to pounce. Years later, his childhood fears made a good basis for a story, and he begun toying with the idea that scaring kids was actually a monster's job. This is how Monsters INC came to life. The Incredible story is a result of Brad Bird's (director and writer) family environment three kids great amount of work make him seek out some sort of super powers. All these examples are a big proof that solutions for our problems, answers to our questions and moreover inspiration and good ideas are hidden somewhere there, no matter if "there" is somewhere over the rainbow, or even somewhere near the sea, we have to seek out for it.

Mad World volume 2

I was really impressed by the gears of war (xbox game see previous post) so i've searced for that beautiful song on YOUTUBE and here is what i found. a really really cool video clip no more words just enjoy.... Thumbs UP, hats off, clap clap and BRAVO....

Do you remember....

If you remember in this post. On feb 4 we are going to watch the Superbowl and along with the superbowl we are going to see Doritos experiment coming to life. User generated content in a TV ad during the superbowl, few years ago this might have sound like a fiction scenario for an ambitious psycho movie. The results however are impressive i saw some OK ideas i saw a professional one with great cinematography and aesthetics let's see who would be the winner for those of you who need a sneak peak here. enjoy my fav? i'm between mous trap & Duct tape (humor always wins)

Johnny What?

Johnny cupcakes is a bright example of - FUN created Business- This Clothing Brand is Located in BOSTON USA and has a really really really good range of T-shirts all themed after the famous Cupcake. The Cupcake is a fetish item for that brand appears in every design they bring out. The Online shop is really cool and the whole concept shows how to make quality business and having FUN at the same time. Another interesting fact that comes up, is the unlimited creativity that can be found on T-Shirts in general many designers around the world express their creativity by making t-shirts. There are also some books in which you can find lots of t-shirt design, i think that there is a big Culture behind that piece of fabric. Soooo if you are interested adding into your collection some cool tees visit johnny here

Guess who is back

Guess who's back Back again Coke is back Tell a friend Guess who's back... Coca Cola.... enters the Superbowl side of life. 9years from it's last presence in the Super SuperBowl commercials Break, Coke strikes again. This time W+K is up to something. In my opinion they are going to create magic... they always do. As Coke confirmed they are going to air three spots. The first one will be the "Grand theft auto look" ad which can be found at this blog as well. The second one would be the Awarded "happiness factory" and the third one is a surprise. As they say it is going to be a spot created for the superbowl... The intresting part though is the Battle between Coke and Pepsi.... let's hope that Creativity will win in the end.

Somewhere near the Sea

Today i was looking with great interest the picture above. It is the Sea, this Big Blue that has inspired so many people, the big blue that makes the sky as blue as it gets, this in my opinion is the ultimate view. Sea is a great source of inspiration sometimes it seems blank just waiting for things to happen sometimes thing happen in the Sea but Sea never seems full and that's something really important...That was only a silly thought... After all sometimes is better starting out of the window.

Current;Future

One of the things i like to do when i'm in front of my laptop, is to type random URL's; today i tried the word current.com. And i was lucky to find my self in a very intersting web site. Current is the TV of the Web. They say that it's the TV where people can make their own content, and this varies from Tv shows to Ads for clients like Toyota, Sony, T-mobile and others. It sounds like a blank canvas waiting for people (you) project colorfull ideas (user generated content) onto. a really really interesting web place that can be found here so spend some time exploring it, who knows you might make your own money by uploading content.

All together

Some of the most respected Ad agencies in the world : W+K, 180Amsterdam, Ogilvy, Y&R and LOWE took part in a very special initiative that was hosted by MTV. All these agencies created upon a common aim, and that was to help the fight against AIDS. The Agencies briefed their creatives, and they've created some really interesting and inspiring work. It's really interesting how inspiring people produce inspiring work.... all the commercials along with more details regarding this project can be found at: this link

Finges Crossed

Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!
Fingers Crossed !!!!!

Mad ideas...

It's amazing how sometimes the music can totally change an ad. In this Case the creatives, did something really neat. They just made he simple thought of using a rahter unusual song in a war game for Xbox. the result was to make people who have no relation with video games sart converse on that ad and that in my opinion happened because of the Song Selection.. that;s a MAd job..

World Advertising Record

Shell is about to launch this march the most expensive Tv Commercial of all times. The Commercial created by JWT London will transform London to F1 Circuit, the total cost of the TV Commercial will be about 2.97million Euros which makes that ad the most expensive ad ever done. Isn't it nice when the limit is the Sky. Shooting will begin on Feb17 in streets of London. Let's see if these money will be well spent.

Welcome Nike..

Nike is another great company that entered the user generated content. Nike created a web site in which visitors can create and remaster the tv commercial of the Air Force Campaign. You can make your own clip choose the music you want to put in it and mix the scenes of the commerial. It is something really interesting and show in the best way the fact that says: Web is the largest creative playground. It's the place where Impossible is nothing applies in full scale it's the future my friends enjoy this site in
http://www.nikemashup.com

enjoy...

Look at the power of this picture... I found it in Russelldavies amazing blog! with something like 100 comments...
It is one of the pictures that can travel your mind... just think, imagine, remember... etc etc...

it's the Human touch

That's a really cool commercial for TOYOTA. Really funny, it's actually one of those Commercials that speak in a Global language... nice work

http://www.humanupgrades.com/

Human what?
That's a quite interesting site. These guys have created a human upgrade institute in which they perform platic surgeries based on the newest discoveries of DNA manipulation. It's really weird. Check out this site and you wil see some plastic surgeries that aim to make our life easier in several issues, including Sports, Sex and everyday life. Yet i'm not sure if this is real but i'll do a small research about it and i get back soon. Somehow these alterations could easily be creative feed for the PlayStation.

Fingers Crossed

Fingers what? Fingers Crossed
Fingers what? Fingers Crossed
Fingers what? Fingers Crossed

Isn't it just nice when.. hands just work

Check out this amazing commercial, it's the think i love to say... Advertising is Art..

Favorite of 2006-2007-2008 LOL

This Commercial i spropably my favorite one i love the music... and i will post for it many many times..

YOU you you you

The Christmas issue of TIME magazine was something more than another person of the year cover. This year’s person of the year is YOU.

2006, celebrated creativity in the best possible way, showing that it can flourish from anywhere. Many companies seek out creativity wherever it may be, Blogs, Vlogs, YOUTUBE, flickr.... are here to confirm that YOU are the future of communication. One of the most respectable figures of modern Advertising CEO of Saatchi Saatchi Worldwide Kevin Roberts has written two fabulous books about Lovemarks or the love that people have for their favorite brands. Time magazine (picture) has appointed face of the year YOU! Master Card has created a web creative playground based on the Priceless campaign; TBWA has created an experiment under the name “The Big What adventure” in which YOU can submit ideas for live briefs. Moreover from what I noticed so far some of the things produced by simple users, even if they are Web sites, videos or whatever, are pieces of Art the art of everyday life and stand out as professional works.

Happy ad.

This is a pretty cool ad with a lovely picture, it is so optimistic in a way... enjoy
Credits
Agency: Ongoing, Bangkok, Thailand
Creative Directors: Pijarinee Kamolyabutr, Theerapol Koomsorn
Art directors: Pijarinee Kamolyabutr, Wasin Pothikasem
Copywriters: Theerapol Koomsorn, Narongchai Prathumsuwan
Photographer: Chub Nokkaew
Studio : Zone Retouch

The Return of " "

Busy during last week, i had to prepare wonderfull things.

Well things moved two fast during the past two weeks apple brought new hitech,hi design,hi whatever things into table...
iphone and iTv....
interesting new trends are born see future posts...

Creative 2007

I don't know what really happened to me but i'm feeling Creative!
so from now on i'll introduce you the Adsurd awards.
and the Adsurd advertising agency.

The Adsurd Awards: The first Advertising festival of the web?
Not many words to say, many thinks to do for this festival. You will have the chance to see an awards show, learn by professional lectures and even participate in creative contests... sounds... Adsurd... coming soon

2007

The Alchemists... " "

Imagine a movie that, for the first time ever, pulls the curtain back to reveal a small group of individuals you've probably never heard of, but who undoubtedly changed your mind and your behavior… THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work:

Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in "1984"; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire "me generation" with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase "Just Do It" and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.

Through their stories, and with humor and drama, THE ALCHEMISTS will be the definitive film of the 20th century phenomenon of creative advertising.

It will feature celebrities, upbeat cultural commentary, and an amazing display of commercials and history from the last century, including the ground-breaking work of Bill Bernbach (VW), David Ogilvy (Hathaway), Jay Chiat and many others. But this is not a historical documentary or a tribute, and it's not an analysis of the perils of consumerism and thought-control. It is a film about creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change… even in advertising.

anyway but backwards

Backwards atmospheric Asimo is Honda's advance humanoid robot. Asimo is the main character of the new Honda TV Commercial created by Wieden+Kennedy London. It would be a very interesting campaign in my opinion not only because it will show some key features and demonstrate the abilities of Asimo, but also because Asimo is a product that came out of the power of dreams which is Honda's main motto for years. It is the power of dreams that inspires lot of people progressing and finding new things, it is the power of dreams that makes mountains move. It is the power of dreams that is hidden well inside us that can make the world a better place. The Commercial is really well executed its simple and atmospheric great copy and really appealing music. Here are some videos from Asimo commercial that I found in Youtube, but not the commercial itself.
Enjoy.

LOL!!!

The Horror is closer than you think

A really cool campaign made by TBWA/BERLIN for PS2
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Epica continues

Another great&cute camapaing that was awarded with a Silver Epica comes from Leo Burnett

LoL!!

http://www.thepantswhisperer.com/

just enjoy the above link..

Tonic

Epica Awards 2006.... Europe's, premiere creative advertising awards just ended showcasing great work. In the next posts i'll try to present you some of the best (in my opinion work) first and foremost the Wonderbra prin campaign that comes from a very creative agency down in the Sunny Dubai, (in my opinion the future creative center of Asia) Tonic is a creative agency that is being managed by friendly people (Cheers Arnaud) and has a very interesting roster of clients. Keep Up Tonic

Street wisemen2

This is my friend Tassos this picture was taken in NewYork, it's nice to see creative people! i think the way this homeless asks for money is more than creative. I really admire otpimistic people. When i saw this man holding this carton-made plate, i just realized once more that humor is propably the most effective global communication language.

Cheers,

Rumor has it..

Breaking news: ladies and gentleman goodevening from the dsurd newsroom... Latest news say that Publicis group is about to submit a prosposal to aquire the IPG group and create the GI(AnD). IPG CEO denies that any negotiations are ongoing. This is a quite interesting subject to discuss starting with the what if effect.

what if Publicis+dentsu buys IPG group?

Then we will have the worlds larget Communications group worth 12bil. $ niceeefor more news feed just visit: http://adage.com/article?article_id=113599

Creative corner

I'm amazed by the creativity of the latin americans, i mean these guys produce really great work, here is recent example for a newspaper, made by a mexican agency.... Maybe tequila opens mind.

Street Wisemen

Here's: something that got my attention the other day:

I guy selling art in the streets of Soho had this wonderfull cartonmade billboard saying:

Don't buy art to match your furniture, buy furniture to match your art!

i just love it.

BarVo

This is a congratulations post. Barcelona FC, one of the moste respectfull fotball brands on the planet. So far BARCA had the no ad policy ver their jerseys. This year though they just brought innovation. They promoted UNICEF and they did that not only for free but they are sponsoring unicef for its causes. Really great effort amigos! Here is the campaign that supported the whole project:

Immortal 80's Cinema from Greece

just enjoy.....

Johnnie works with Apple.

That's a really really inspiring work that BBH brought to life. I mean Great planning! on that. I would risk to compare this ad with the Apple's think Different. A "Quotes source ad". And the winner is....

WOW

am faster than you
I am stronger than you
Certainly, i will last much longer than you

You may think i am the future
But you are wrong;
YOU are

If i had a wish
i'd wish to be human
to know how it feels...

to feel...
to hope...
to despair...
to wonder...
to love...

I can achieve immortality
by not wearing out

You can achieve immortality
simply by doing One Great Thing

It's a bogirltrtwin....

Well ladies and gents tadaaaaa. that's a commercial i found for the upocoming trend! his majesty "Playstation 3"...

Long time...

Sory dear readers of this blog i was out of the sport for a couple of weeks, you see i had some things to take care before my big step to London.
nice to have you back :-)

This is it

I don't know what to say, really, i mean when i first watched the "balls" i said wow
without even knowing that the balls were thrown for real down the streets of San Francsisco. For this one i think it's really amazing but i have to admit that the "pre-ad show" created Great Expectations to me a wanted just a litle more i guess.. in terms of ????? i don't realy know what. Anyway Enjoy

DOVENOVATION

Here is something really cool. I think an excellent strategy from the guys of Ogilvy. Dove campaignforrealbeauty is one of the most successful campaigns I’ve ever seen. 'Every girl deserves to feel beautiful just the way she is' they claim and here's a new commercial for the campaign. Excellent work!

DA DA....

ladies and gents tomorrow it's the moment we all been waiting for (ok not all) Sony will launch the sequel of it's new tv commercial following the success of the award wining "Balls". It's a big challenge for them since they have to overcome innovation, the spot will be shown online i think at 20:45 GMT and it's all about paints. My Q's will it make it, what's the song, will i say wow.

Here you can watch some footage of the making of:

there you go

there you go i;m back being a little too busy this week due to a design project ihad to deal with. Hope everything's fine though the weather keeps denying to become cold. let's see some new stuff then... cheers

This is iPod planet

I am really amazed by the ipod's super duper expansion.It's the new trend or better it's the Mega trend. Nike had recently introduced a series of shoes that can be synchronized with ipod, Hollywood studios found a new format to produce their films, Levis introduced a series of jeans taylored for ipod, dj's play music with it everybody has it... beware this new ipod thing might conquer the i world....
Right now i am doing a research which is propably going to be presented on this blog about the ipod stay tuned it would be really interesting.

"Greatcopywriting"

IMPOSSIBLE IS JUST A BIG WORD THROWN AROUND BY SMALL MEN WHO FIND IT EASIER TO LIVE IN THE WORLD THEY'VE BEEN GIVEN THAN TO EXPLORE THE POWER THEY HAVE TO CHANGE IT. IMPOSSIBLE IS NOT A FACT.IT'S AN OPINION.IMPOSSIBLE IS NOT A DECLERATION.IT'S A DARE.IMPOSSIBLE IS POTENTIAL.IMPOSSIBLE IS TEMPORARY.


IMPOSSIBLE IS NOTHING

copy appeared in print ads of the "Impossible is nothing Adidas campaign"

Lovemarks...

Right now i am reading a book which i strongly recomend to anyone who wants to "play" in the communications industry. Kevin Roberts CEO of Saatchi&Saatchi puts his signature in a very usefull books. Lovemarks as he named the book is a whole system that in a very few words tries to explain the relationship consumers have with their favourite brands. My favourite brand is certainly Haribo (jelly candies) i don't think i could live without them as long as i remember my self i just eat Haribo. I just really love them...

Karaoke Battlegrounds

Tonight me and some friends had a marvelous night competing on Karaoke, really creative evening. Lots of talented and lots of untalented singers like me pushed our skills in the PS2-Singstar battleground. Karaoke used to be a trend at least in Greece a couple years ago. I remember many bars were organizing Karaoke nights with great success (Mike's Irish Bar was really good). The Question now, is now what? Karaoke is not so trendy... and i think it's leaving space for a new trend maybe flirting championship beta, or even pencil fighting.. who knows? I think i'll begin thinking of something new...

tralalala la laal lala

I think many of you saw the new TVC for Volkswagen introducing their new TSI engine. I also think that most of you fall in love with the song and searching it...
well the song is from a very nice artist Carla Bruni and the title i think is
Chanson Triste.

NEW TREND???

C'MON i am excited about a new trend that i believe comes out! The guys from Opel used it in their new commercial. Remember me these new little muppets are going to become really famous. Let's see if someday we have the first World Tour of C'mons.
Right now i am acquiring info about C'mons and ill'get back with lots of info..
same bat time same bat channel (blog).

Career VS Job

Today I had a really long day with a friend of mine who is having an interview, at a big Agency on Thursday and I am helping him create a portfolio since he is applying for copywriter. While speaking today I really found my self into his shoes, and after some more thinking I found most of my friends in his shoes. We are all at our mid 20's just finished from studies, military etc. And right now we are in the search of the career and rather in a search of a job. That's my advice for my friends try to see the big picture, dream and don't be afraid the dream is not real. Don't search for a Job search for a career, try to be selective and make everybody know that you not only deserve the career, you are born for it but first of all FIND OUT WHAT YOU REALLY LOVE TO DO. Fingers Crossed for: F,M,M,T,V,M,J,C,A,C....