GO WEB.

If Go Web is the motto, then follow it. According to New York times, and media buying agencies, the growth of UK advertising is roughly 40% per annum and the overall spending for online advertsing will reach 14% of overall ad spending.
The question is "Are we there yet?'.
Yes we are. interactive marketing is no longer just an idea of the future,it is the present, - Yesterday is a History Tomorrow is a Mystery and Today is a gift.. that's why we call it Present- of marketing communications. In my opinion Europe will be the major player in this game followed by USA, China, Russia and India.
User generated content, Virals, Email Campaigns is what makes the whole package. The Good thing about that, is that Internet gives the user the freedom to choose. Users will be able to see whatever they wish. This will raise the bar for the creative product. Online camapaigns in whatever form they come, should be very creative, well executed, and well planned in order to succeed. So what else need to say except: "welcome to the Future"...