Lovemarks...

Right now i am reading a book which i strongly recomend to anyone who wants to "play" in the communications industry. Kevin Roberts CEO of Saatchi&Saatchi puts his signature in a very usefull books. Lovemarks as he named the book is a whole system that in a very few words tries to explain the relationship consumers have with their favourite brands. My favourite brand is certainly Haribo (jelly candies) i don't think i could live without them as long as i remember my self i just eat Haribo. I just really love them...