Something good for sunday

Simple life

Life is so simple, big ideas are only simple. Simple things can change the world.
Don't know if that's tru don't know if that's going to happen, don't even know how cheesy this film looks like... one thing is that the thought is good and it proves that somewhere somehow a simple idea written in a blank piece of paper can change the world. :)

Juanity

or Cabrality...
It's kinda weird but while some people are looking to get into other people's way some others simply make their own way. New ways are always provocative, and if you want my opinion, provocative is the middle name of Good Ideas.
One of these crazy dudes is Juan Cabral, most of you know already who he is so no need to make fancy introductions. What i like in the work of this guy is that has nothing to do with advertising, it encompasses Art in Advertising with a unique way.

So to make the long story short, this morning i saw the new Cadbury Ad which comes right after the Gorilla..


i said Hmmmmm.... hmmmmmm neaaaaa

then i wathced it again...

and again

and again


and then i just concluded to the Following:

This is not an Ad this is SOMETHING. And if we want to say that we live in 2008 then we have to say that Advertising is SOMETHING. Nothing more nothing less. Advertising is Something...
This is the reason i'm in this sexy thing, you can do whatever your mind thinks.
YOU CAN DO SOMETHING.

No KUDOS in the morning
KUDOS now.

Sound is...

The importance of music in advertising is beyond any question. The power that music or even better voice has on advertising is something that can make an advertising famous is something that can turn an Ad film into a discussion. I can recall many ads on the top of my head that became famous because of their music. However there are many cases were music was something that just came on the top of a big idea.
So at this point i think it would be quite good to distinguish the ads into categories.
The first category might include all those adverts that became famous because of their music and only that, in this case i think the brand might be in danger since people can recall the music but many times they miss the product. The second category will be the category in which we can find ad films that are based on a big idea and on top of that idea they have great sound (music & or Voice over) these ads tend o be the more successful ones, since they create quite a big buzz around the product. If you just visit youtube and search for an ad you will see many people leaving comments on the music and requesting to learn the music of a nice song.
So i think it is important for the creatives to keep developing ads in the basis of a big idea and don't rely on the sound of a very nice song which should only be an element which can shift the final outcome and eventually create a buzz in advertising. That's why in the future we might have Music Directors in Ad Agencies. I'm thinking of putting a list with some nice ad songs maybe the top 20 so if anyone has any ideas on that please comment.
Thanks

LOL or Not LOL

a nice ad from Fallon London. So simple so nice so funny. KUDOS!

Balls_Paint_Play-Doh

Sony bravia commercials are back to fancy locations. After the depressing & ugly Glaskow New York is the next city to host the color like no other sequel.
Fallon & Sony will launch the "Play-Doh" Commercial which sounds quite impressive. The recipe they used in order to create the wow effect for third time sounds once more expensive:

Play-Doh recipe.
2.5 tones of plasticine on set
40 animators
3 weeks
189 2 ft bunnies 2ft~0.60m
150 1 ft cubes 1ft~0.30m
10ft x20 ft purple wave 10ft x20ft ~ 3m x 6m
30ft giant rabbit. 30ft~ 9.2m
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

Click here to find out more on Sony Bravia "Play-Doh"

Gold or Silver or Bronze...

We are only few days left for the Cannes Lions festival. The world's biggest advertising festival. Everybody around the globe from the bloggers who open discussions, to the creatives that have their fingers crossed, the young creatives ready to show their teeth, the media people who wait Al Gore's speech on Global warming presented by Lowe (that was a joke) and all those people who have something to do with Cannes...
one of the ads i found and think is gonna be a winner (however don't know if it's been nominated) is this one...



really well done and really emotional, with great use of music and nice aesthetics.

I would also like to see this ad with fading green flags for global warming.

I'm a Loser baby...

After many days of patience and pencil chewing... Jumpcut Cannes competition, finally announced the short-list of winners in which i'm not in. My Commercial "Fish-Man" got 56 loves but unfortunately didn't manage to win something and get me at Cannes Festival as the Big Purple Chair winner... here is my ad so as to have a look.




However thanks to those people who believe that i should have been in the Short list.

Thanks

The Creativity Awards.

i strongly recommend to take some time and look the Creativity Awards. It is really interesting to see some of the best work of the past year and more interesting to see the story behind. Really good job, looking forward for next year.

180+180=

180 Amsterdam is one of the most Creative agencies in the world, with stellar global work for Adidas, Opel, Amstel, Amnesty International and recently Sony.
The agency was founded in 1998 in Amsterdam & recently opened their LA office. They believe in going beyond advertising and try to produce work that is more entertaining than the best film, TV Show, article or website.
The agency is based on the multi diverse model having people from all over the world in just one place offering work that simply goes beyond obvious.
There is a really interesting article here, Guy Hayward (180 CEO) explains why Amsterdam is emerging as a plucky player in the global advertising market. With the opening of the LA office 180 becomes a 360 agency and with a really good creative director:

180 LA has appointed William Gelner as its new executive creative director to coincide with the move to new offices in Santa Monica.
Gelner, 40, moves from BBH New York where he was group creative director and responsible for overseeing the creative development of the highly successful Axe account.

"William just feels right for 180," said Andy Fackrell, executive creative director of 180 Amsterdam. "He has a real team mentality that we support. Plus, he has done just amazing work, including Mike's Hard Lemonade and Axe."

"I'm happiest when I'm part of something bigger, when I'm instrumental in shaping a place," said Gelner. "So when the opportunity to help build an agency like 180 LA came up, I didn't hesitate for an instant. I think 180 is one of the most forward-thinking agencies in the world."

Gelner told shots.net that he would not be making any structural changes to the agency but rather would concentrate on creating "an inspiring environment for growth, success and, hopefully, a little fun".
He joins Peter Cline and Michael Allen as a managing partner of 180 LA. The American office has been up and running since January of this year.

180's client roster includes adidas, Sony Consumer Electronics USA, Sony Corporation, MTV, Opel (General Motors Europe), Amstel Beer, Glenfiddich, Omega Watches and Dr Pepper.


So all we have to do is just wait for their work....

The Future of Advertising.

One of the things i like to talk about is the Future of the industry. I believe that advertising has much more to learn from it's future than from it's past and that happens maybe because advertising is based on creativity, and new ideas that never done before... I know that's a long long chat... However i have a feeling that we are in a middle of the Digital era, the era in which.. we have to readdress many issues open our minds and start exploring new possibilities. (omg i just felt like an Ancient Greek Philosopher LOL) anyway... watch this video for the future of advertising... i think there is something true in it, but still trying to find what is this...

Dude we are having fun..

This video is totally insane (in a good way). They say that creative people should be creative in whatever they do and especially young creatives should seek creativity everywhere... here is what some guys from Saatchi&Saatchi did:



AND PLEASE DO NOT ATTEMPT THIS AT HOME.

Non e male

This is the new Shell commercial, celebrating their long lasting colaboration with team Ferrari. Lovely production that brings out the passion, the class and the special touch that only ferrari can give to Formula 1 championship. Bravo ragazzi!

the importance of a good planner

Great insights.. great executions.. great advertising, maybe a Lion here..

Style Only

Simple things are always nice...
is amazing what you can get with a simple execution.. probably because of a simple brand proposition like: "Todays fashion.. as good as it was back in 70's" something so simple yet nice... good

thumbs UP!

Audi S3: Increscendo
Uploaded by Razorbuzz

Really really really Good!

Talking about Viral

Speaking about Virals there is one of my favorites really funny and well made!

Welcome Back Levis!

I always used to remember Levi's ads they wera always just too good, great planning amazing executuions, amazing productions, great ideas bla bla... this brand new Commercial is going to make a huge impact in my opininion is simply amazing great direction great atmosphere great bla bla...

I think i'm too excited!



Credit goes to BBH london!

One more time

for those of you who read AdSurd on regular basis you propably remember this ad that in some point was removed from youtube god knows why!. The good think that this amazing simple bla bla bla.... ad is on air again so i'm giving it back to you\
enjoy! THUMBS UP!

Ultra fiction! for Advertising

When advertising reminds modern Art. And when human brains express all they have inside them....
Happiness factory, Ps head 2 amazing examples of ULTRA FICTION Artvertising.