Balls_Paint_Play-Doh

Sony bravia commercials are back to fancy locations. After the depressing & ugly Glaskow New York is the next city to host the color like no other sequel.
Fallon & Sony will launch the "Play-Doh" Commercial which sounds quite impressive. The recipe they used in order to create the wow effect for third time sounds once more expensive:

Play-Doh recipe.
2.5 tones of plasticine on set
40 animators
3 weeks
189 2 ft bunnies 2ft~0.60m
150 1 ft cubes 1ft~0.30m
10ft x20 ft purple wave 10ft x20ft ~ 3m x 6m
30ft giant rabbit. 30ft~ 9.2m
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

Click here to find out more on Sony Bravia "Play-Doh"