Sometimes in life things are getting really weird, you can go from the bottom to the top in seconds you can explore your limits simply by doing something simple, you can even change your life just because your are not feeling good with it. The Best part however, is the part when you start countdown for that change, the part in which things get insane and the final countdown begins... I have totally no idea why i just wrote this LOL :-) Happiness to the people.
After many days of patience and pencil chewing... Jumpcut Cannes competition, finally announced the short-list of winners in which i'm not in. My Commercial "Fish-Man" got 56 loves but unfortunately didn't manage to win something and get me at Cannes Festival as the Big Purple Chair winner... here is my ad so as to have a look.
However thanks to those people who believe that i should have been in the Short list.
i strongly recommend to take some time and look the Creativity Awards. It is really interesting to see some of the best work of the past year and more interesting to see the story behind. Really good job, looking forward for next year.
the truth is that i've had for a long time in my mind the AdSurd logo creation concept. After many many many designs i came up with this blue logo... don't know if i like it but i'll keep it till i find something more interesting.
**************** UPDATE ****************
After the comment of a Lovely reader that the logo with the astertisk looks like the Wallpaper* magazine logo... i've changed my lovely asterisk. :-( Thanks anyway.
180 Amsterdam is one of the most Creative agencies in the world, with stellar global work for Adidas, Opel, Amstel, Amnesty International and recently Sony. The agency was founded in 1998 in Amsterdam & recently opened their LA office. They believe in going beyond advertising and try to produce work that is more entertaining than the best film, TV Show, article or website. The agency is based on the multi diverse model having people from all over the world in just one place offering work that simply goes beyond obvious. There is a really interesting article here, Guy Hayward (180 CEO) explains why Amsterdam is emerging as a plucky player in the global advertising market. With the opening of the LA office 180 becomes a 360 agency and with a really good creative director:
180 LA has appointed William Gelner as its new executive creative director to coincide with the move to new offices in Santa Monica. Gelner, 40, moves from BBH New York where he was group creative director and responsible for overseeing the creative development of the highly successful Axe account.
"William just feels right for 180," said Andy Fackrell, executive creative director of 180 Amsterdam. "He has a real team mentality that we support. Plus, he has done just amazing work, including Mike's Hard Lemonade and Axe."
"I'm happiest when I'm part of something bigger, when I'm instrumental in shaping a place," said Gelner. "So when the opportunity to help build an agency like 180 LA came up, I didn't hesitate for an instant. I think 180 is one of the most forward-thinking agencies in the world."
Gelner told shots.net that he would not be making any structural changes to the agency but rather would concentrate on creating "an inspiring environment for growth, success and, hopefully, a little fun". He joins Peter Cline and Michael Allen as a managing partner of 180 LA. The American office has been up and running since January of this year.
180's client roster includes adidas, Sony Consumer Electronics USA, Sony Corporation, MTV, Opel (General Motors Europe), Amstel Beer, Glenfiddich, Omega Watches and Dr Pepper.
So all we have to do is just wait for their work....
One of the things i like to talk about is the Future of the industry. I believe that advertising has much more to learn from it's future than from it's past and that happens maybe because advertising is based on creativity, and new ideas that never done before... I know that's a long long chat... However i have a feeling that we are in a middle of the Digital era, the era in which.. we have to readdress many issues open our minds and start exploring new possibilities. (omg i just felt like an Ancient Greek Philosopher LOL) anyway... watch this video for the future of advertising... i think there is something true in it, but still trying to find what is this...
Talented people are here to make life more beautiful, interesting and challenging. Talent has not only to do with skills it is something that can be found in every single tiny detail of this world. One beautiful talent that drew my attention lately is Rachel Brennecke, she is a photographer. After having a look at her website i was really impressed by the natural style & colors that her photographies have. I had the feeling of reality in every picture which really intrigued me, however one of the things might like most about rachel, is the simplicity of her web site with the combination of a really nice song..
This video is totally insane (in a good way). They say that creative people should be creative in whatever they do and especially young creatives should seek creativity everywhere... here is what some guys from Saatchi&Saatchi did:
I read this morning Neil's post about the dead artist, who happens to be a reader of Adsurd. I didn't knew the Painting campaign he runs. Marcus Brown or The Dead Artist is trying to help someone by raising funds for one of his paintings. The Cause is good and the dead artist is even better. A link of his blog or even some dollars would do just fine.
here are some of his words:
"I can tell you this much; the Mountain Rescue Painting (based on the model I’ll present next week) is currently valued at $78, which is obviously not enough. You can increase its value by linking to this blog. You can either write a post about The Dead Artist (you may use any of the artwork, videos or texts and posting the painting itself would be just brilliant), or simply put a link in your blog roll. Lot’s of links means lots of cash for Mountain Rescue and that’s the point of what we’re doing. And why I’m dead. Please make the darkness worth while."
And don't forget to leave your comments this spirit needs support!
this is the reason why i'm in advertising.. this TV Commercial, brought many questions in my head, brought curiosity....so i started asking, searching... and finally became
Following that post and the response post of my friend waldemar i did some research. This research was not to prove if advertising is art, but what is advertising i found some interesting things like definitions and interesting facts that say that advertising is the second older profession after prostitution. However in most of the places i've been,i kept seeing this small yet powerful word IDEA. Everybody nowadays speak about Big Ideas, ideas that can work equally well in TV and in the street, ideas that find followers, that sometimes are so strong and move mountains; Ideas from which the endless human creativity flourish, ideas that can solve all kind of problems from global warming to detergent brands problems, from aids to soft drinks competition; So after a small chat with myself and decided to readdress the question:
""Where do ideas come from?"
In the past i have developed some theories about how we people come up with ideas some of this theories are ultra-fiction like the one i have that says: "Ideas are living creatures who float over our heads in another dimension and when magic happens they slide and fall into our heads." But if we return into reality we can see that ideas can come from everywhere, or even better ideas exist in our heads and they are developed with the addition of the pictures we see everyday in our lives. The following video is a really interesting video about how creatives come up with ideas...
One of the comments to that video:
"wow. so scary. turn off your TVs people. Read a book. Thats what I am going to do now. I totally understand how if you THINK good things, good things will happen. Amazing lesson here."
SO i think.. i'll go out now cause i need some good ideas not only for advertising... after all who said that ideas are only for advertising? Did I?
Young or Old Bloods this is the Celebration of User generated Content... squeeze your brains and come up with an idea that will get you to Cannes Festival the so called AdHeaven... Yahoo had launched a video competition; the story quite simple all you have to do is to create a GREEN (AD) TVC for info go there.
Good luck and don't forget that you only have until 7th of May!
I look around and i see change...Things now change rapidly..this industry is under a pressure due to the big changes that are about to come with the rise of digital.
There are many people saying that Advertising will die and things will change. PR will rule the world by using digital weapons to kill traditional advertising, after all who watch TV anymore...
Well in my opinion this is a really good PR technique for PR people to use, but! (in this profession there is always a BUT) i would say that advertising will not die.
I often say that advertising is a form of Art, i remember once writing in a school project that advertising is the Art of the everyday life, because it has the ability to record with the best way the: "how we people live everyday" and even if we like it or not advertising portrays in way our culture. But what exactly happens with the culture of advertising how this culture must change.
Advertising agencies must change and not change names or the way they work they must start to change their culture. The people who work there should open their mind to changes and form a culture that will enable them enter the digital or whatever world is going to come next.
I remember learning in elementary school the basic components of Culture:
a. norms b. values c. institutions d. artifacts
each one of them is as important as the other and all together form a culture. I think the same applies for advertising agencies as well. Those agencies who will realize the upcoming change and change these key components would be the agencies that will play big in the future....most of them hesitate but all of them should remember... rules to be rewritten lines to be redrawn..
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