Where do ideas come from...

Following that post and the response post of my friend waldemar i did some research. This research was not to prove if advertising is art, but what is advertising i found some interesting things like definitions and interesting facts that say that advertising is the second older profession after prostitution. However in most of the places i've been,i kept seeing this small yet powerful word IDEA.
Everybody nowadays speak about Big Ideas, ideas that can work equally well in TV and in the street, ideas that find followers, that sometimes are so strong and move mountains;
Ideas from which the endless human creativity flourish, ideas that can solve all kind of problems from global warming to detergent brands problems, from aids to soft drinks competition; So after a small chat with myself and decided to readdress the question:

""Where do ideas come from?"

In the past i have developed some theories about how we people come up with ideas some of this theories are ultra-fiction like the one i have that says: "Ideas are living creatures who float over our heads in another dimension and when magic happens they slide and fall into our heads." But if we return into reality we can see that ideas can come from everywhere, or even better ideas exist in our heads and they are developed with the addition of the pictures we see everyday in our lives.
The following video is a really interesting video about how creatives come up with ideas...



One of the comments to that video:

"wow. so scary. turn off your TVs people. Read a book. Thats what I am going to do now. I totally understand how if you THINK good things, good things will happen. Amazing lesson here."

SO i think.. i'll go out now cause i need some good ideas not only for advertising... after all who said that ideas are only for advertising? Did I?


To the infinity and Beyond.