The Alchemists... " "

Imagine a movie that, for the first time ever, pulls the curtain back to reveal a small group of individuals you've probably never heard of, but who undoubtedly changed your mind and your behavior… THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work:

Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in "1984"; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire "me generation" with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase "Just Do It" and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.

Through their stories, and with humor and drama, THE ALCHEMISTS will be the definitive film of the 20th century phenomenon of creative advertising.

It will feature celebrities, upbeat cultural commentary, and an amazing display of commercials and history from the last century, including the ground-breaking work of Bill Bernbach (VW), David Ogilvy (Hathaway), Jay Chiat and many others. But this is not a historical documentary or a tribute, and it's not an analysis of the perils of consumerism and thought-control. It is a film about creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change… even in advertising.

anyway but backwards

Backwards atmospheric Asimo is Honda's advance humanoid robot. Asimo is the main character of the new Honda TV Commercial created by Wieden+Kennedy London. It would be a very interesting campaign in my opinion not only because it will show some key features and demonstrate the abilities of Asimo, but also because Asimo is a product that came out of the power of dreams which is Honda's main motto for years. It is the power of dreams that inspires lot of people progressing and finding new things, it is the power of dreams that makes mountains move. It is the power of dreams that is hidden well inside us that can make the world a better place. The Commercial is really well executed its simple and atmospheric great copy and really appealing music. Here are some videos from Asimo commercial that I found in Youtube, but not the commercial itself.
Enjoy.

LOL!!!

The Horror is closer than you think

A really cool campaign made by TBWA/BERLIN for PS2
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Epica continues

Another great&cute camapaing that was awarded with a Silver Epica comes from Leo Burnett

LoL!!

http://www.thepantswhisperer.com/

just enjoy the above link..

Tonic

Epica Awards 2006.... Europe's, premiere creative advertising awards just ended showcasing great work. In the next posts i'll try to present you some of the best (in my opinion work) first and foremost the Wonderbra prin campaign that comes from a very creative agency down in the Sunny Dubai, (in my opinion the future creative center of Asia) Tonic is a creative agency that is being managed by friendly people (Cheers Arnaud) and has a very interesting roster of clients. Keep Up Tonic

Street wisemen2

This is my friend Tassos this picture was taken in NewYork, it's nice to see creative people! i think the way this homeless asks for money is more than creative. I really admire otpimistic people. When i saw this man holding this carton-made plate, i just realized once more that humor is propably the most effective global communication language.

Cheers,

Rumor has it..

Breaking news: ladies and gentleman goodevening from the dsurd newsroom... Latest news say that Publicis group is about to submit a prosposal to aquire the IPG group and create the GI(AnD). IPG CEO denies that any negotiations are ongoing. This is a quite interesting subject to discuss starting with the what if effect.

what if Publicis+dentsu buys IPG group?

Then we will have the worlds larget Communications group worth 12bil. $ niceeefor more news feed just visit: http://adage.com/article?article_id=113599

Creative corner

I'm amazed by the creativity of the latin americans, i mean these guys produce really great work, here is recent example for a newspaper, made by a mexican agency.... Maybe tequila opens mind.

Street Wisemen

Here's: something that got my attention the other day:

I guy selling art in the streets of Soho had this wonderfull cartonmade billboard saying:

Don't buy art to match your furniture, buy furniture to match your art!

i just love it.

BarVo

This is a congratulations post. Barcelona FC, one of the moste respectfull fotball brands on the planet. So far BARCA had the no ad policy ver their jerseys. This year though they just brought innovation. They promoted UNICEF and they did that not only for free but they are sponsoring unicef for its causes. Really great effort amigos! Here is the campaign that supported the whole project:

Immortal 80's Cinema from Greece

just enjoy.....

Johnnie works with Apple.

That's a really really inspiring work that BBH brought to life. I mean Great planning! on that. I would risk to compare this ad with the Apple's think Different. A "Quotes source ad". And the winner is....

WOW

am faster than you
I am stronger than you
Certainly, i will last much longer than you

You may think i am the future
But you are wrong;
YOU are

If i had a wish
i'd wish to be human
to know how it feels...

to feel...
to hope...
to despair...
to wonder...
to love...

I can achieve immortality
by not wearing out

You can achieve immortality
simply by doing One Great Thing

It's a bogirltrtwin....

Well ladies and gents tadaaaaa. that's a commercial i found for the upocoming trend! his majesty "Playstation 3"...

Long time...

Sory dear readers of this blog i was out of the sport for a couple of weeks, you see i had some things to take care before my big step to London.
nice to have you back :-)

This is it

I don't know what to say, really, i mean when i first watched the "balls" i said wow
without even knowing that the balls were thrown for real down the streets of San Francsisco. For this one i think it's really amazing but i have to admit that the "pre-ad show" created Great Expectations to me a wanted just a litle more i guess.. in terms of ????? i don't realy know what. Anyway Enjoy

DOVENOVATION

Here is something really cool. I think an excellent strategy from the guys of Ogilvy. Dove campaignforrealbeauty is one of the most successful campaigns I’ve ever seen. 'Every girl deserves to feel beautiful just the way she is' they claim and here's a new commercial for the campaign. Excellent work!

DA DA....

ladies and gents tomorrow it's the moment we all been waiting for (ok not all) Sony will launch the sequel of it's new tv commercial following the success of the award wining "Balls". It's a big challenge for them since they have to overcome innovation, the spot will be shown online i think at 20:45 GMT and it's all about paints. My Q's will it make it, what's the song, will i say wow.

Here you can watch some footage of the making of:

there you go

there you go i;m back being a little too busy this week due to a design project ihad to deal with. Hope everything's fine though the weather keeps denying to become cold. let's see some new stuff then... cheers

This is iPod planet

I am really amazed by the ipod's super duper expansion.It's the new trend or better it's the Mega trend. Nike had recently introduced a series of shoes that can be synchronized with ipod, Hollywood studios found a new format to produce their films, Levis introduced a series of jeans taylored for ipod, dj's play music with it everybody has it... beware this new ipod thing might conquer the i world....
Right now i am doing a research which is propably going to be presented on this blog about the ipod stay tuned it would be really interesting.

"Greatcopywriting"

IMPOSSIBLE IS JUST A BIG WORD THROWN AROUND BY SMALL MEN WHO FIND IT EASIER TO LIVE IN THE WORLD THEY'VE BEEN GIVEN THAN TO EXPLORE THE POWER THEY HAVE TO CHANGE IT. IMPOSSIBLE IS NOT A FACT.IT'S AN OPINION.IMPOSSIBLE IS NOT A DECLERATION.IT'S A DARE.IMPOSSIBLE IS POTENTIAL.IMPOSSIBLE IS TEMPORARY.


IMPOSSIBLE IS NOTHING

copy appeared in print ads of the "Impossible is nothing Adidas campaign"

Lovemarks...

Right now i am reading a book which i strongly recomend to anyone who wants to "play" in the communications industry. Kevin Roberts CEO of Saatchi&Saatchi puts his signature in a very usefull books. Lovemarks as he named the book is a whole system that in a very few words tries to explain the relationship consumers have with their favourite brands. My favourite brand is certainly Haribo (jelly candies) i don't think i could live without them as long as i remember my self i just eat Haribo. I just really love them...

Karaoke Battlegrounds

Tonight me and some friends had a marvelous night competing on Karaoke, really creative evening. Lots of talented and lots of untalented singers like me pushed our skills in the PS2-Singstar battleground. Karaoke used to be a trend at least in Greece a couple years ago. I remember many bars were organizing Karaoke nights with great success (Mike's Irish Bar was really good). The Question now, is now what? Karaoke is not so trendy... and i think it's leaving space for a new trend maybe flirting championship beta, or even pencil fighting.. who knows? I think i'll begin thinking of something new...

tralalala la laal lala

I think many of you saw the new TVC for Volkswagen introducing their new TSI engine. I also think that most of you fall in love with the song and searching it...
well the song is from a very nice artist Carla Bruni and the title i think is
Chanson Triste.

NEW TREND???

C'MON i am excited about a new trend that i believe comes out! The guys from Opel used it in their new commercial. Remember me these new little muppets are going to become really famous. Let's see if someday we have the first World Tour of C'mons.
Right now i am acquiring info about C'mons and ill'get back with lots of info..
same bat time same bat channel (blog).

Career VS Job

Today I had a really long day with a friend of mine who is having an interview, at a big Agency on Thursday and I am helping him create a portfolio since he is applying for copywriter. While speaking today I really found my self into his shoes, and after some more thinking I found most of my friends in his shoes. We are all at our mid 20's just finished from studies, military etc. And right now we are in the search of the career and rather in a search of a job. That's my advice for my friends try to see the big picture, dream and don't be afraid the dream is not real. Don't search for a Job search for a career, try to be selective and make everybody know that you not only deserve the career, you are born for it but first of all FIND OUT WHAT YOU REALLY LOVE TO DO. Fingers Crossed for: F,M,M,T,V,M,J,C,A,C....

Hats OFF!

Some support the theory that complicating things is much more easier than simplifying them.
Some others live with the KISS (Keep It Simple Stupid)
and some believe that less is more.
This Amazing TV Commercial comes to support the above with the best way. Extremely low budget global campaign following today's trends very well directed,produced executed or else... HATS OFF!...you know who did it!

I Feel Pretty

New Nike Commercial, i know a friend of my in LOndon who will just love it
W+K amsterdam

Just sticky!

http://www.jacksonpollock.org/ no comments just prepare to spend time there!

The Future is here, is it?

There are many times that I keep thinking what does the future of communication holds. One of the things I believe is that advertising will change from its current form.
I am sure that in the future consumers’ will be doing the job of the creatives... the problem is that I never thought that the future will be here with the first flight! And here is what I found:
Doritos DIY
Make your own Super Bowl commercial with Doritos. Take your handy cam and tell the world how Doritos fits into a person's life. Or like they say it themselves: "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite."
So there you go the future is here is it?


take a look at Doritos web site http://promotions.yahoo.com/doritos/

Music Map

Sometimes i really love human brains. This site: http://www.music-map.com is something that many of you wanted to have. Once you enter you complete a field with your favorite artist or band and suddenly after the magical click you see a map with dozens of other bands or singers that are very close to our choise. Really nice and Fresh idea. Enjoy

Book Day

"Tha Book of tha DAY". This is something new for this blog. Starting this Monday i will present an interesting reading, depending on the mood the day or even the trends i will give you a nice book to read. Moreover i am open to suggestions about books..

By the way i decided to spent real time with this
blog and try to make it real interesting so as Bob says
world hold on...

Cheers!

Jeremy spokeen

Hmmm….A rainy Monday in Athens brings really good news. Pearl Jam will give a live concert in the OAKA sports hall on the 30th of September. The city is full of blue posters with an avocado (although today’s rain might have ruined them) and lots of people expect to see them live in Athens. By the way I love the artwork of the poster.

Hellas 2

This is something I created right after the amazing victory of Greek national basketball team against NBA stars! - if you are Greek you understand! - did you catch me-lol

Hellas ole ole

Here is something to refresh our memories, made by the guys in W+K Amsterdam for NIKE.. Good!

Autumn/Winter 06

Wake me up when September ends, melancolia in setembre what's so bad with this month...
maybe the low temperature that we had today or the autumn signs... or even the passing summer memories. Who knows.. just a thought!

Mago Italiano

E una publicita grandisima (oops!) a great advertisement from Italy. I just love it HATS OFF!
!%$$^#!@# why didn't i thought of that>

Ad Songs

"Oh do you know what the song in this new Levis Commercial is?" How many times you wished for an immediate answer on that question.. Yesterday I found a link for a site that has a great database with ad songs. A well designed and user friendly site helped me find many ad songs I was searching… Enjoy yourself..
http://stexa.com

Inspiration like no other

There you go Peep a bit of the new ad... coming soon

Inspiration like no other

What the f...k, WOW, Oh my God... These are some of the reactions i had when i saw the "Balls" commercial for Sony Bravia. Dropping 250,000 brightly coloured bouncy balls down the streets of San Francisco for real = colour like no other.
What about using: 70,000 litres of paint 358 single bottle bombs 33 sextuple air cluster bombs 22 Triple hung cluster bombs 268 mortars 33 Triple Mortars 22 Double mortars 358 meters of weld 330 meters of steel pipe 57 km of copper wire..... AD like no other... just be patient...

Coca Cola GTA

CocaCola GTA

Another great commercial that came into my attention recently is one made for CocaCola and brings the environment of GTA (grand thieft auto) really great work this time by W+K portland.

Nike Song

That's it i found the song of the Nike Commercials it is the "Hurt" by Johny Cash.

Wish me luck

During the last months I am very anxious. London International Advertising Awards http://www.liayoungcreatives.com/ has launched for first time this year a young creatives contest. It is the first contest I take part and it is really important for me. Results to be announced so fingers crossed.

A little less hurt

This is the new commercial from Nike, i think it's a global campaign. Many people talk about it

i find it very emotional and touching at the same time. I like the music so if anyone knows the song please let me know. The Commercial was created by WK amsterdam

Always

This artwork first came into my eye during a creative contest that took place in my beautifull city (Athens-Greece). I find it very appealing and meaningfull. Recently i made this stamp
a t-shirt....

Hello

Hey hey hey...
That's it, this blog is on (at last)....
some of you may wonder what this blog is all about... well this is a tottaly strange blog
i'll try to collect my thoughts and findings in favour of good advertising!
So just be patient for the upcoming SUPER BLOG of the internet! :-)

Cheers! (the creator)