tadaaaa

Here's the new logo-branding for the 2012 London Olympics. The logo was revealed yesterday and was designed by Wolff Olins.

here is the comment of the creative review blog:

London 2012’s “multimedia brand image” was unveiled today by Lord Coe, chairman of London’s Olympic committee. Designed by Wolff Olins the logo is, apparently, based on the four *ahem* brand pillars of access, participation, stimulation and inspiration. So-far-so-predictable: but who would have guessed it would quite turn out… like this?



As for my opinion i will try to defend Athens 2004 branding which i really liked. Yes i know i am from Athens, but that's my honest opinion i think the Athens branding was really good trying to combine the ancient with the modern Olympics. This one tough is somehow pop& futuristic i like the fact that is different & i think it would look fine in 2012.