It's about redrawing the lines i guess...

What i always like to say& believe:

Rules to be rewritten and lines to be redrawn.. in life there is always a change...
So i remember my college years and more specifically a marketing course i think the title was Introduction to marketing. One of the things that i remember my instructor bombarding me with, was the 4P's and the attention that we should always give to the 4P's.... well things are changing and i think that Promotion, Place, Product, Price sounds too old fashioned. So i would say that we should start using the 4C's

Crew(people)
Creativity
Client
Cause..

and maybe a 5th.. would be the Consumer..

Thanks. :-)))