My feelings are mixed at this time, ZOOPPA is a new business that has to do with user generated content, there is a guy that promises briefs and money to people as long as they make virals. It is a quite scary thing he does, although this is an interesting business which in my opinion will find lot of followers. However there is a big objection i have there, and this is about the way that this Italo-American guy choose to market his business: I give you the brief you gime me your ad i give you money. OK mr. New enterpreneur i ave a question for you. What about the idea and the Art within the advertising, what about the creatives, what about the happiness of creation. I don't know i might be too romantic but this thing scares me bit and i think that the success of user generated content so far, was based on the thing that all happened for fun in an amateur way! now that money comes i think this is gonna somehow lose it's Shine! By the way you can "compete" for the best idea @ www.zooppa.com.
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3 comments:
Hi Chris, I still can see a lot of fun in zoppa.com.. money are not going to steal this. People love to show their creativity: money are only one more good reason to try..
Yes it is Fun and very interesting and i'm on with this project. I just believe that when things get money! money gets over fingers crossed i'm mistake on that
:-))
The idea seems to be more about cheap labor and exploiting people than anything else.
Its basically the same as companies going into forums and running shitty logo competitions offering prizes that do need even reward a fraction of the value of what a proper logo exercise would cost.
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