The Alchemists... " "

Imagine a movie that, for the first time ever, pulls the curtain back to reveal a small group of individuals you've probably never heard of, but who undoubtedly changed your mind and your behavior… THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work:

Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in "1984"; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire "me generation" with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase "Just Do It" and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.

Through their stories, and with humor and drama, THE ALCHEMISTS will be the definitive film of the 20th century phenomenon of creative advertising.

It will feature celebrities, upbeat cultural commentary, and an amazing display of commercials and history from the last century, including the ground-breaking work of Bill Bernbach (VW), David Ogilvy (Hathaway), Jay Chiat and many others. But this is not a historical documentary or a tribute, and it's not an analysis of the perils of consumerism and thought-control. It is a film about creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change… even in advertising.

anyway but backwards

Backwards atmospheric Asimo is Honda's advance humanoid robot. Asimo is the main character of the new Honda TV Commercial created by Wieden+Kennedy London. It would be a very interesting campaign in my opinion not only because it will show some key features and demonstrate the abilities of Asimo, but also because Asimo is a product that came out of the power of dreams which is Honda's main motto for years. It is the power of dreams that inspires lot of people progressing and finding new things, it is the power of dreams that makes mountains move. It is the power of dreams that is hidden well inside us that can make the world a better place. The Commercial is really well executed its simple and atmospheric great copy and really appealing music. Here are some videos from Asimo commercial that I found in Youtube, but not the commercial itself.
Enjoy.

LOL!!!

The Horror is closer than you think

A really cool campaign made by TBWA/BERLIN for PS2
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Epica continues

Another great&cute camapaing that was awarded with a Silver Epica comes from Leo Burnett

LoL!!

http://www.thepantswhisperer.com/

just enjoy the above link..

Tonic

Epica Awards 2006.... Europe's, premiere creative advertising awards just ended showcasing great work. In the next posts i'll try to present you some of the best (in my opinion work) first and foremost the Wonderbra prin campaign that comes from a very creative agency down in the Sunny Dubai, (in my opinion the future creative center of Asia) Tonic is a creative agency that is being managed by friendly people (Cheers Arnaud) and has a very interesting roster of clients. Keep Up Tonic

Street wisemen2

This is my friend Tassos this picture was taken in NewYork, it's nice to see creative people! i think the way this homeless asks for money is more than creative. I really admire otpimistic people. When i saw this man holding this carton-made plate, i just realized once more that humor is propably the most effective global communication language.

Cheers,

Rumor has it..

Breaking news: ladies and gentleman goodevening from the dsurd newsroom... Latest news say that Publicis group is about to submit a prosposal to aquire the IPG group and create the GI(AnD). IPG CEO denies that any negotiations are ongoing. This is a quite interesting subject to discuss starting with the what if effect.

what if Publicis+dentsu buys IPG group?

Then we will have the worlds larget Communications group worth 12bil. $ niceeefor more news feed just visit: http://adage.com/article?article_id=113599

Creative corner

I'm amazed by the creativity of the latin americans, i mean these guys produce really great work, here is recent example for a newspaper, made by a mexican agency.... Maybe tequila opens mind.