AdSurd

Greek Advertising.

2010-11-14T12:45:00.003Z

It's been 1 year in Greek Advertising and i would like to write down some thoughts i have from working 1 year now in Greece.

Greek advertising has a huge problem.
The foundations are structured in a way that will never allow creativity flourish.
There is a wrong perception about the power of ideas, creative talent, money making, production, award wining work, agency role, account planning, art direction, copywriting, account management, art buying, project management or even better there's a holistic problem in the industry here and this is obvious through the Greek absence from Award shows, creative blogs-sites or even adblogs.

The good thing is that there is light, there is a new generation or actually there is a small percentage in the new generation that has the talent and the EDUCATION to change things, of course the battle with the dinosaurs will be very tough but i believe in the end something good will happen and if it doesn't then it won't be the end.

Not sure if any of the above makes sense but who cares hahaha :) i will get back to this issue on another post in the near future...

Something good for sunday

2010-11-14T12:40:00.003Z

long time no see...

2010-11-14T12:26:00.003Z

What's going on? how are you? how's life how's inspiration?

I now live in Athens Greece, which happens to be my hometown. Things here are weird, we're supposed to have a huge economic crisis and this "kills" almost every creative thought in any field.

The truth is that our politicians fucked up the system and brought our beautiful country into the edge. However Greece is still a very beautiful country and it's quite a privilege to be able to walk with a t-shirt in November.

As for me i'm still doing advertising and i still learn new things every day, i still don't know if coming back from Amsterdam was a good thing overall, but i think it was a mistake, which is not necessary a bad thing.

Other than that Adsurd is back in a more enhanced way which you will have the chance to see in few posts...

Sunday Fun!

2009-10-11T11:12:00.001Z

put some music on

Guess Who's back!

2009-10-11T09:41:00.005Z

It's a rather strange moment for me but i have to admit that Adsurd is back.
It's been a long time since i last blogged here, but now i have decided to get back to blogging, catch up with good cyber friends i did while blogging and, as always, try to post interesting nice stuff,thoughts,pictures and all sorts of nonsense that serendipity can through in your life.

So good to be back and as of this Monday Adsurd is back.

thanks®ards.

Monika

2009-03-07T10:53:00.004Z

Monika is a very talented and young singer. She comes from Athens Greece and she's only 21y.o. people in Greece start becoming very proud of her, not only because she has a nice voice but also because she seems to have a great talent and drive for music. She writes and composes her songs, she works with feelings and i think she still falls in love, i guess she's one of the crazy ones. Her new album is called avatar but it's not available on itunes yet.

::The video clip above is not the official VC of her song Over the hill but fits quite well:::

please spread the word out.

What the fuck

2009-01-29T23:24:00.004Z

Holly shit? where the hell i've been i have forgot this blog, zilch.
not a good thing to do bad there is always a reason so i'm happy with myself up to a certain extend.

anyway what about thinking? i don't know i'm in a weird mood lately my head is full of thoughts that are becoming more and more and more so i just have to stay still and wait until this wave of thoughts explodes my head and make it look like a PS2 TBWA/PARIS advert. Anyway cut the bullshit now and find out a way to rejuvenate this blog.

zilch. Zilch. ZiLch. ZILCH. zILCH, ZiLCH.....

Tees Voting

2008-11-15T17:07:00.003Z

Need your help.
Please vote for the following slogan tees:

Fuck you it's magic

abra katabra

if we the design goes through and we are in the same cities, i'll by you a beer!

2

2008-11-13T22:57:00.001Z

sometimes i feel proud with things like this that come from where i come from, you know my country.

artist: dimitrispapaioanou

CHANGE!

2008-10-25T23:40:00.000Z

McLovin

2008-10-13T21:12:00.005Z

Ok, so why on earth everyone in this cruel yet happy world should have a friend like McLovin. (if you don't know who McLovin is you might wanna watch the movie called "SuperBad")

here are my reasons why we should all have a friend like McLovin:

He is a legend
He is the firs Irish rapper
He is from Hawai, which means that you could learn surf with him
He is talent
He is a sexy bitch
He is not doing drugs
His face is idiot, but he still looks cool
He could have invented chocolate cake
He is somehow the best friend you ever had
and the oldest one.
He could easily claim that his Dad owns McDonalds, but he's still into biological fried vegetables.

what you want more?? F.O.

nice..

2008-10-13T21:08:00.000Z

Intersitng stuff on you tube..

...

2008-10-08T19:20:00.003Z

usually when you use ... while writing you like to mean something or leave some things into the sphere of fantasy, you actually talk about the future.

I don't know about you, but lately i started feeling a really bad aura everywhere, people seem to be afraid, they are insecure, not optimistic, while some others are still leaving in their own world (or pretend to do so) so other people start realizing that life is such a thin line, that actually god, or whoever is up there could play guitar with.
And i'm talking about life in all of it's aspects, great example is the ongoing crisis that's going on in our beautiful, yet filled with stupid people, planet.

the fear that comes out of media, the tough times that are about to come, find people hovering around a question mark, people think and think and then they think again.

Thinking actually never changed anything, it always take actions to do so. I'm not sure about what these actions are, but what i know well and it's one of my favourite things to believe, is when you're starting today what you plan for tomorrow, the chances of success are very big, getting ou there and creating realities becomes easy, and this is a fact.

Anyway there's not much of a point in what i'm writing in this post, i would say it's mainly things that live into my head, they keep flying up there...

Ok its been a while

2008-09-30T20:24:00.002Z

Well, it's been a while since the last time, i spent some time in this blog. I know this sucks big time, since i keep trying to find some time for my little adsurd. No excuses, no work, no lack of time nothing. ZILCH. Yes Zilch, this is my new project, it's a bit hard to explain at the moment, it's just a random crazy thing that came into my mind some months ago and i think is one of the things you do just because you know that regreting it would be a great lesson.

Don't get me wrong, nothing to do with something against the law or totally extreme, but just the thought i think is so crazy that it might make me fight the world's economic crisis.

Ok i want say other bullshit. Hope everyone who still reads Adsurd is fine.

And i think it's time for some old inspirational post. Something like a blast from the past hah?

(i'm not saying i'm back, becuase i keep saying this and nobody listens to me anymore :D)

Ho-liday

2008-07-27T09:27:00.002Z

Holidays are good. Food for thought, food for the new, rest, sea Greece and all the rest nice and beautiful things that make life sweet and nice :)

product featured: Ancient Greek Skateboard from greeceisforlovers.com

something different

2008-07-19T12:20:00.002Z

This post has nothing to do with the usal posting policy that this blog fosters.

It's an observation and opinion or even an odde to my thoughs around the new realities of this lonely planet we live in.

Yesterday i read somewhere that Nelson Mandela, one of the world's last leaders, has turned 90.
However his age, this man's vision and power are still there, it might be fading out but we can feel that this is still there. In 2008 the messages we get from every corner of this planet are not encouraging for the future, poverty, hunger, expensive oil, paper wars and apathy of people to act is something i feel everyday.

People spend more time with themselves than ever, there is a new kind of Social Phobia that reflects to the popularity of the internet the increasing number of ipod addicted people ( i still don't have one ) and many more things that to me feel that we people are entering a self protection mode without seeing what's happening around us.

To me it seems like we are all in a banwagon without someone capable to steer it.
Leaders do not exist anymore, prime ministers are subject for Yellow press news. The strong leaders of the world with few exceptions are driven by their pockets and not their minds.

US it's an empire that's falling down. This is natural to me, if you look back in History every single empire had a beginning and an end. The need for a person that can make the diference is so easy to notice. Great example to this is mr. Obama he is a figure that inspires people, makes people think better and hope for a better future. This of course doesn't stays within the US borders, this goes to Iraq, goes to Guantanamo, goes to Europe, to Afghanistan, to Iran, to Russia, even in the head offices of Greenpeace, every one in this planet has expectations for something better. Usually this can be translated to one single man, one leader that can be trusted as an impartial arbiter of worlds affairs.

Don't get me wrong, this is not an Obama support article, it's more some thoughts to show that the world is in need of Charistmatic people that can lead, inspire, provoke,question and in the end make things better. I'm pretty sure that there are hundreds of Obama's out there that can change the world into a better place.

All these guys need to do is to roll up their sleeves (and the sleeves of their people) and set to work.

that's all some thoughts... of course unfinished as always :)

the poser above is a great example.

GWMA

2008-07-12T16:42:00.003Z

DEAR dude who controls the global warming up there.
I'm writing to you regarding an observation of failure i noticed lately against you.
Actually i would like to point out that your famous "Global warming" is the biggest bullshit i've been hearing during the last couple of years.

I think you are one of the people who decided to global warm only the nice and already warm countries like Greece, Italy, Spain etc.

Of course your famous global warming somehow escaped countries like UK, Netherlands etc.

You offer them a cold summer with rain and other rather Global freezing weather conditions.

I think you are tempted of the nice blue seas these guys have in the south, and you keep pointing your stupid global warming to them.

This way my friend you want make people sensitive enough, nobody is goanna believe in global warming and sooner or later a Hollywood director will come up with a blockbuster that will simply bring up in fashion Global Freezing. When this happens guess what, you are done, nobody is going to talk about global warming anymore companies like Diesel will work on global freezing campaigns and American Apparel will range only long sleeve colored shirts, in addition to that Fujitsu,Lg,Mitsubishi,Sanyo etc will stop producing air conditioners and people will use sunscreens only to smell like coconuts.

Hope you understand my friendly intentions, but seriously you have to do something.
As immediate next steps i would suggest to bring some summer in the Northern Dark Cold and wet Europe
For instance nobody will suffer with a month under 25 and Sunny, and why not 2-3 weeks of 30-34 and sunny, this is probably the only way people will realize your presence and will stop thinking you are a lazy bastard who likes hanging around south warm places and make them even warmer.

Until these thing happen, i will run a campaign called: GLOBAL WARMING MY ASS.

Magic

Christos

magic over dogma

2008-07-08T20:41:00.001Z

this one goes up to the one i love

2008-06-28T21:14:00.002Z

nice

2008-06-16T21:05:00.000Z

i'm not supposed to do that but that's aa nice piece of work!

Adsurd

2008-06-15T15:43:00.002Z

Have you ever questioned how we make dreams real.
Have you ever looked so close into your eyes iris?
so close that you can see the other world that exists in every humans life.
This world who can turn zero to something. This world who can make the world go round.
This tiny artificial world that could make dreams reality.
Well that was something about dreams i guess.
hahaha
ahaha
aha
aahaha
hahaa
aha
aha
hahahahaahaha
ahahahaa
aha
ahahaa
aha
ahahahhaa
ahahahahaahaha
ahahahahahaahahaha
ahahahahaah
aha
ha
aha
aha
ahahahaaha
ahaha
aaha
aha
ah
aahahahhhhhhhhhhhhha
ahahahaahahahahaah
ahahaahahahahahaahah
ahahahaahahahahaah
hahaahah ahahaha
aahahaha hahahaha
ahahahaha ahahaahahah
aahhahahaa ahahahahahah
ahahahaha ha ahahahahahahaah

Simple life

2008-05-26T11:08:00.002Z

Life is so simple, big ideas are only simple. Simple things can change the world.
Don't know if that's tru don't know if that's going to happen, don't even know how cheesy this film looks like... one thing is that the thought is good and it proves that somewhere somehow a simple idea written in a blank piece of paper can change the world. :)

L for LOL

2008-05-25T22:15:00.002Z

one of the coolest T-Shirts i've seen... see the picture above and make it.

In an imaginary world

2008-05-22T08:20:00.004Z

Many times i just wonder what is others people imaginary world look like. Is it that strange abstract and surreal as mine. I remember once i had a discussion about Superpowers. Someone brought to the table the question:

If you could have a superpower, which super power would you prefer?

Obviously my answer was the power to fly.

Flying means:
You can dry your hair quickly
You can air your balls
you can travel for free
rescue people from falling (not sure about that)
make bungee jumping without a rubber holding your body
have the best view
play cloud hide n seek
sing love is in the air and make people actually believe you
produce 0 emissions (farting is excluded)
and many many other thing....

problem was that many people answered that they would like to read other people's minds... and to me that's weird... so this is why sometimes i wonder what's on others people's minds. But it wouldn't be nice if i knew that's like living in your imaginary world.

I know i know i suffer from Peter Pan syndrom.

Emir, Manu &Diego

2008-05-20T21:03:00.004Z

Emir Kusturica, is one of the most talented directors that this world has the privilege to have. Emir, is premiering tonight his new movie Maradona.

Stolen from Wikipedia:

Maradona is a documentary on the life of Argentine footballer Diego Maradona, directed by the award-winning Bosnian filmmaker Emir Kusturica. The documentary will premiere at the Cannes Film Festival 2008, which will run May 14-25.

Emir has stated the following regarding the film:
“It is the first film that will treat all the aspects of the life of Maradona. The film will be very complex to make, because I want to show the true personality of Maradona. Football is a science of great mathematical precision ! The film ends when the former football player is in good health, and has no more addiction to drugs. The film will show "the three Maradonas" I've discovered during the shooting: the football teacher, the politically incorrect citizen against the unilateral politics of the USA and the family man. These three Diegos will be in the end of the film I will shoot in the Aztec Stadium in Mexico, where Diego scored one of his most famous goals, during the World Cup 1986 against the English team.

i just can't wait.

Emir, Manu & Diego are all three legends for me and i'm pretty sure that the result will be my favorite word

magic.

One Month ago.

2008-05-20T20:56:00.002Z

One month ago i wrote my last post... it must have been sometime during the day of the 20th of April.. don't remember much about this day, i only remember that i wrote on this blog oh yes you can see it below.

How are you digital audience? how is your digital life going...what about the real life.... 1 minute ago i had no clue what i'm talking about but now i will just talk about the main reason that i don't have an ipod. I know that's totally random, but come on life's random.

To make the loooooong story short i only want to share with you my thinking behind my denial of not getting an ipod. Human relations and isolation is the main reason. Ipod kills the sounds of the city, the birds the cars the sound of the newspaper in the subway, the sound of the rain, even the sound of the car that is about to hit you while you are listening to the ipod. OK i don't have something with apple or ipod or mp3 players, it's just the fact that when i say people that i don't have an ipod their faces look at me like i'm a skyblue watermellon wearing a baseball cap. Well Guess What world, i'm real i'm ok and i don't have an ipod.

Totally Random post.

a nice day

2008-04-20T13:49:00.001Z

At last after bringing out Totems, magic books, parying in a full moon, rading gospels and lot's of Abracatambra's the sun is out... the spring is here the mood gets better and that's all...
let's go out and chase the Sun...

Juanity

2008-03-29T15:15:00.004Z

or Cabrality...
It's kinda weird but while some people are looking to get into other people's way some others simply make their own way. New ways are always provocative, and if you want my opinion, provocative is the middle name of Good Ideas.
One of these crazy dudes is Juan Cabral, most of you know already who he is so no need to make fancy introductions. What i like in the work of this guy is that has nothing to do with advertising, it encompasses Art in Advertising with a unique way.

So to make the long story short, this morning i saw the new Cadbury Ad which comes right after the Gorilla..

i said Hmmmmm.... hmmmmmm neaaaaa

then i wathced it again...

and again

and again

and then i just concluded to the Following:

This is not an Ad this is SOMETHING. And if we want to say that we live in 2008 then we have to say that Advertising is SOMETHING. Nothing more nothing less. Advertising is Something...
This is the reason i'm in this sexy thing, you can do whatever your mind thinks.
YOU CAN DO SOMETHING.

No KUDOS in the morning
KUDOS now.

tulibu dibu douchoo

2008-03-26T22:07:00.002Z

So i had to present this video below.
Make Sure you turn on your Speakers, i would say that i proudly present you the Viral of the year no 2009

magic..

Juno

2008-03-15T17:53:00.003Z

Well, i just watched Juno. Usually when it comes to movies, my pals making fun of me, they say i'm cheesy since i really like cartoon and teen movies, i would prefer to watch a Funny Hollywood movie with teens doing crazy stuff rather than a super cultural amazing photography European film. Of course i like both styles, but my friends also know that i'm in general a happy person, thus it is important for me to get positiveness in any way i can, so i can try to seed this (LOL)

Well Juno in my opinion is a great movie, it's a must-see teen movie it's one of the movies with young kids who make you wonder how talented some kids could be. Well miss Juno is super talented and a potential super beautiful girl. Not so beautiful as the girl who played at the Disturbia, but she is pretty.. anyway enough with all these stupid words. The movie is nice go watch it.

KU-DOS

PS i'm bored to put the links for the movie so just type Juno in google and you'll get there.

There goes an idea...

2008-03-13T08:42:00.001Z

hahaha

People/Artists

2008-03-06T18:46:00.002Z

Well it's time to get back to interesting stuff. It's always nice and beautiful when beautiful people speak about their own creations, it's always nice when people are able to express what they feel when create beauty, it's always nice when people tell their own story, cause as i like to say. The best story that someone can say, is his own.

Fafi is an artist, she is one of those lucky people on earth who found something interesting to do :)

OFD

2008-02-17T13:23:00.004Z

Well i decided to change the world a bit. It's a hard decision, but nevertheless not impossible. Changing the world is about following your own way, a way you created you discovered, a way so new that even you see it a bit blurry. One of my first things while changing the world is to declare the OFD. Official Fun Day. This day is tomorrow 18th of February...

so 1st Step:
Turn your speakers to the max. and move your feet.

hahaha
totally random bullshit.

magic

C

Adi.

2008-02-13T22:06:00.003Z

A great campaign just started.
Adidas Originals and 180amsterdam, created a really nice campaign proving that the best story someone can tell is his own.
the first commercial/short film of the campaign is the one who shall remind to many people or bring knowledge to some others, that Adidas stands for Adi Dassler. An athlete who once made shoes for Atheletes.
As the website suggests, this campaign will be supported with more exciting films :)
at the moment enjoy...

This is 180!

Old, good, funny

2008-02-12T22:42:00.000Z

LOOOOOLLLLLL

ode to abstract.

2008-02-03T09:13:00.000Z

What's this thing called abstract,
it makes us project colors randomly
it makes us thing weird stuff..
it works like a bridge that connects dreams with reality
it make people wonder, think, re-think
sometimes make people look and feel dumb.
maybe abstract works like a dream, anything is possible there
and sometime anything can be real, even if it's a new invention
a totally random tshirt, a one color painting..
abstract represents the magic f seeing something that nobody else sees but you.

TO THE ABSTRACT AND BEYOND

Randomness

2008-02-02T10:13:00.000Z

is the essence of life. Great example the converation between two professional adults on a Saturday morning.

Hell YEAH!!

2008-01-31T21:33:00.000Z

I think i've just discovered something really important.. Many people say time is money, time is money, time is money blah blah.. i say bullshit. Time is just something that passes by. Dreams are the new currency ladies and gents, dreams are those things that come together and propel life, make life interesting, make life a place to live. Dreams come not only when we sleep, dreams are there since we were kids, dreams are the ones that make progress, crazy dreams make fun, big dreams create new big stuff.
Big stuff that change things bring revolutions, smiles, new discoveries.. well you get my point.

Dream and don't be afraid the dream's not real.

to the infinity and beyondddd

Let's

2008-01-30T11:14:00.001Z

Let's Feel good today..
Let's smile, go out and play.

The new.

2008-01-30T11:06:00.000Z

But there are times when people truly risk something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends.

Still struggling to find when is the best time to enter the new, when the time to risk in here... how fun risk can be? it's really hard sometimes to discover, but what i like to say is Start today what you are planning for tomorrow..
This was just a though.. the blog will be new. I have also a risk in my mind, not sure if i will go for it still trying to see if the timing is good, but even if it's not.. it will still be fun. Welcome new.

2008

2008-01-02T00:32:00.000Z

this is the first post of the year. 2007 was a really intense year for me it started with a big Question mark, it ends with a big smile... which is good.
lot's of interesting things happened last year... but they are all history, some of the moments are already stored in my memory some other moments.. just proved me that everything happens for a reason.
2008 this the now.. a kind weird year i think it's only 2 years before the end of the 00's it's a year that has the infinity symbol in it (8-90CW) it's a year.. that will prove to everyone else that the best, are yet to come.. for me it will be the year of NO. I'm prepared to start living with 'NO' it doesn't sound easy but sounds better...till then i wish you all a happy lovely new year. I wish you all health, joy, smile, energy, sun, moments, true tears, ask what's next....

to the infinity and beyond.

C

lol

2007-12-16T10:56:00.000Z

Something really insightful, comes from the LeanMeanFightingMachine Digital agency... Brilliant

No

2007-12-08T22:08:00.000Z

So let me put it straight..

Wieden+Kennedy lost? a part of Nike account? (i'm not sure)
and Crispin Porter won it?

So this means that the Dudes from Nike decided that their Folks a portland don't do their job well after 25 years and decided to award the Nike+ account to CPB which seems to be a really cool place, magic factory or whatever you want to call it...
This means that Nike & CPB need to produce something really cool and the expectations are really high.. after all the Crispin Dudes seems to be really cool guys..
So today i saw the ad below for Nike+ which apparently is the first bit of work that CPB did for Nike..

and then my mind out of a sudden traveled into my favorite ad..

and then my mind also traveled to this Guiness ad...that won many awards back in 2005

and then my mind started a conversation with my logic:

Mind: What the fuck..
Logic: What?
Mind: I say what the fuck, give me a Hammer, and get me to the Myth section
Logic: Why?
Mind: Why, look the post.... a myth collapsed.

Advertising?

2007-12-01T17:22:00.000Z

What is advertising? nobody knows anymore, and that's what's Fun everyone's trying to find what the fuck is going on out there and what the fuck is advertising!
I love this situation i think it's brilliant amazing. I just love it what else can i say Love it Love it Love it..

by the way if anyone knows the answer please comment.

WHAT THE FUCK IS ADVERTISING??

So long Suckers.

The line

2007-11-22T23:32:00.000Z

Have you ever questioned yourself about the line. The line that exists there in a parallel world, the line who look like zig when we zag a line so thin that sometimes can be proven so strong & some other times it can be proved so vulnarable a line.
I remember one of the first commercials i ever made was about circles..how important cyrcles are in our lives & how important is to close cyrcles... 4 years later. realized that a life full of cyrcles is a life boring. Life needs a line, life needs this line that will be there will start from one point & it will make so many turns, it will draw it will fill a blank page it will be a line that can make evec cyrcles it can be a line with an end, or even better t can be a life without one. A line that will search for the proper end, and when this line reaches this end then again.. the line is incomplete.Lately one of the things i do to get some inspiration is to listen to classic music & draw lines, draw totally random things which at some point might look beautiful or the might look like a doodle.. I know some of you still wonder why you spend time reading the above.. some others may like it.. but whatever you say i say that Adsurd is Back. :)

Hate Something Change Something

2007-11-13T20:29:00.000Z

... I remember this great Advert for Honda saying Hate Something change something hate something change something make something better....
well it seems that Facbook's impact & success has created some enmities among the digital world...
Hatebook is the new Antisocial thing for those who hate this cruel world..
interesting thing that the Devil sends you a message once you enter.. Genious! KUDOS!

Magic.

2007-11-01T20:32:00.000Z

So it's been a while since my last post; but things were frantic.. today though i couldn't resist on this amazing video.

Glassworks is a great production company with offices in Amsterdam & London & recently they completed post-production on a unique 3-minute sequence for Alexander McQueen's fashion show in Paris.

The end of the show featured a full-size virtual image of Kate Moss, floating in a three-meter high glass pyramid situated in the middle of the stage.

Shot on film and projected in HD, the illusion was achieved using an effect updated from the 1800's known as Peppers Ghost. In this case four hidden projection screens were arranged to reflect from the faces of the pyramid, creating an optical illusion of a holographic display.

Baillie Walsh directed the film of Kate Moss, shot in a studio in London, floating in mid-air, suspended from a wire rig. After colour corrections and transfer in TK, Glassworks removed the wires and did substantial cleaned up on the image. An abstract optical effect for the beginning of the sequence and glowing light effect for the ending were also created.

Glassworks also built a pre-visualisation of the show in 3D to verify the geometric calculations necessary for the illusion to work convincingly.

The show was a resounding success and the magical appearance of Kate Moss at the finale drew a spontaneous standing ovation from the audience.

Well what can i say.. maybe my favourite word

Magic..

Voila

2007-10-11T16:39:00.000Z

The music is bad.. but it's a nice ad

Life imitates Art.

2007-10-05T19:05:00.000Z

There is a big debate over the internet & adworld for the 3rd Bravia color like no other campaign. Some people digging their libraries blow the dust out of old video tapes and spend hours trying to prove to themselves how smart they are. So only few hours after the release of Sony Bravia Play-doh (which you can watch in the post below) some people come up with great discoveries like the ones below...

"Oh mmmyyy goood Juan Cabral did it again, he ripped off these art pieces.. and and look what i've found the music has been used before in an apple commercial.. OH my god throw rocks at Fallon"

& sometimes i just wonder, why people instead of trying to do great things they put all their power & effort to diminish other people who produce stellar work. What's wrong with the human kind.

The other issue i would love to point out & that's why i have as a title here; is what happens when life imitates Art. If Advertising is life then advertising can & should imitate Art.. if advertising is Art then life should imitate Advertising.
There is a golden rule in advertising that's called
BORROW:Don’t borrow from advertising, but from other disciplines. Often the best ideas come from cutting across disciplinary boundaries and looking into other fields. World war one military designers borrowed from the cubist art of Picasso to create more efficient camouflage patterns for tanks. What fields’ disciplines and fertile sources have you been ignoring?

So a small conclusion to that would be that even now; my favorite bravia Ad is the Balls & that shall remain. Bunnies is good not great but good. And seriously i don't care if the inspiration is some kind of art or the view from the window or even the sound i do when i pee.

In this life anything can be Art anything can be inspiration.
Anything is Anything;
That's life gentlemen.

Fresh from the oven...

2007-10-05T08:02:00.001Z

the cool & mccann

2007-09-25T21:20:00.001Z

Greek advertising agencies are not very famous i have to admit you see in Greece it is quite hard sometimes to focus since the sun is always there and the sea only minutes away from office. However Greek advertising is doing many steps ahead in the last couple of years the young talents that are entering the industry start to take over the old rusty minds and in a very discreet way Greek advertising agencies are starting to show their teeth. One of the best representatives in terms of Agencies is McCann Erickson Athens. During my Summer vacation in Greece i had the chance to visit McCann's in Athens and had a chat in their brand new offices reg. their business and other stuff as well. The people there were quite friendly with me since when i left McCann i had a bag full of goodies with me... from t-shirts to idea cookies... But that's not of course the reason i'm writing this post right now. The reason i'm writing this post is the fact that McCann Athens is celebrating 35 years in Greece and this anniversary in my opinion finds McCann quite good in terms of Creativity. They start to win awards and 2 years ago i think they've won an epica on their Durex client. But what is the most important in my opinion is the fact that they are developing a culture which is that basic asset for an ad agency to progress. So to make the long story short, McCann is on a 35COOL state and they've now created a really insightful website especially for those who are into the ad business but i think its time for me to stop writing & let the 35Cool do the job. Congrats & Kudos McCann Ath. 35cool.gr

Sound is...

2007-09-25T20:34:00.000Z

The importance of music in advertising is beyond any question. The power that music or even better voice has on advertising is something that can make an advertising famous is something that can turn an Ad film into a discussion. I can recall many ads on the top of my head that became famous because of their music. However there are many cases were music was something that just came on the top of a big idea.
So at this point i think it would be quite good to distinguish the ads into categories.
The first category might include all those adverts that became famous because of their music and only that, in this case i think the brand might be in danger since people can recall the music but many times they miss the product. The second category will be the category in which we can find ad films that are based on a big idea and on top of that idea they have great sound (music & or Voice over) these ads tend o be the more successful ones, since they create quite a big buzz around the product. If you just visit youtube and search for an ad you will see many people leaving comments on the music and requesting to learn the music of a nice song.
So i think it is important for the creatives to keep developing ads in the basis of a big idea and don't rely on the sound of a very nice song which should only be an element which can shift the final outcome and eventually create a buzz in advertising. That's why in the future we might have Music Directors in Ad Agencies. I'm thinking of putting a list with some nice ad songs maybe the top 20 so if anyone has any ideas on that please comment.
Thanks

LOL or Not LOL

2007-09-25T20:19:00.001Z

a nice ad from Fallon London. So simple so nice so funny. KUDOS!

Balls_Paint_Play-Doh

2007-09-16T11:48:00.000Z

Sony bravia commercials are back to fancy locations. After the depressing & ugly Glaskow New York is the next city to host the color like no other sequel.
Fallon & Sony will launch the "Play-Doh" Commercial which sounds quite impressive. The recipe they used in order to create the wow effect for third time sounds once more expensive:

Play-Doh recipe.
2.5 tones of plasticine on set
40 animators
3 weeks
189 2 ft bunnies 2ft~0.60m
150 1 ft cubes 1ft~0.30m
10ft x20 ft purple wave 10ft x20ft ~ 3m x 6m
30ft giant rabbit. 30ft~ 9.2m
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

Click here to find out more on Sony Bravia "Play-Doh"

I AM..

2007-09-16T10:48:00.000Z

So i think i've just completed my first week here in Amsterdam and i think it was a successful week, especially if i put down my impressions so far i think that good things are about to come.
My work so far is Lovely and this ticks a big box in my expectations from this step i'm taking. The city on the other hand is amazing although i have to admit that i haven't seen it yet as i'm in the middle of constructing my way of living here but i think it's a city that is very close to New York in terms of diversity & buzz. It's far more beautiful than London and the fact that for the first time in my life i will live in a city with population of 800.000 aprox. is really interesting.
Advertising wise the city is a real hot spot as it has 3 global agencies [180 is the best :D ] and they all seem to add something in this city in terms of both culture & business. The weather is quite good so far, however i've been hearing a lot about how bad it can be, i love the fact that bicycle is the main vehicle people use to move around & i also love the fact that it seems that the worst thing that can happen to you is to have your bike stolen.
That's it for now, as i think it's time to get back to Adsurd reality and start writing interesting stuff about everything.

To the infinity & beyond

OLE OLE OLA

2007-09-03T16:03:00.000Z

In few hours from now the eurobasket 2007 starts in Madrid. Greece is the defending champions of 2005 in both football & Soccer (2004). I'll use this post to wish to my national team the best of luck and to bring back the trophy in Athens.

Good Luck.
& just to freshen up the memory...

To the infinity and beyond...

2007-08-31T16:27:00.000Z

Hello world again. This is a goodbye post. A big goodbye to London . Some of you who know me, already know that my new city will be Amsterdam. Those of you who don't know me; my new city is Amsterdam. London is a history and Amsterdam a mystery today is Athens so i need to enjoy my last week in Beautiful, but hurt, Greece. I would like to thank all those people i came in touch with in London all my new friends that are still there; i already miss them and look forward for the day I'll convince them to come and live in Greece :) i have to admit that i learned so many things in London that i feel richer, i lived so intense moments that i feel wiser and experience wise London for me was something that can be characterized as big life lesson. Right now i look forward for my new life in Amsterdam with all those life&job things I've learned in London. Adsurd will continue learning everything about something and something about everything.
A Big THANK YOU to all the people who helped me.

more forwards please

2007-08-29T09:02:00.000Z

One of the most important things in life is the ability to move forwards. It is the ability to have always the power to stand up after a disaster after something bad that happened it is important to find inside your self all those small things that will bring the Sun back and will make you smile again. Adsurd is back again with enthusiasm and happiness for everyone. :D

that's today

2007-08-27T15:32:00.000Z

what come tomorrow?

Help us

2007-08-26T03:20:00.000Z

Things are really bad in my lovely country Greece. My Country is on Fire; over 120 fires are burning my country and the disaster equals to a disaster caused by a war. Really weird the fact that several fires started in the last 48 hours. We have 60 dead people and thousands sq.miles of burned forest. Some say Greece is under attack by it's bad neighboors who envy the great touristic year some say that the fires were caused by people who are trying to take advantage of the land and build houses. The bad thing is that the winds are really strong and this thing is making the Fire brigade work really hard. We have 60 dead people and a great climate disaster. My country is under the bigest disaster of its history it's really sad we need any kind of help, we need all of those people who love Greece to help us. We need to respond to this diasaster we need HELP.

Here is the true story

I'm....

2007-08-23T12:16:00.000Z

Hello World. How are you, hope well.
I'm Still in Greece having great time the weather is awesome the sea beautiful and everything looks ideal. Some really big changes are happening in my life proving me that magic just happens. Stay tuned :D

Yassou.

2007-08-02T21:13:00.000Z

So it's time to rest body & mind vacation's about to start; don't know for how long but i'll try to enjoy. Tomorrow i'm flying to Athens.... and from Monday onwards i will be in a place looking like this...

for those who envy this... take the first plane and welcome to Greece.

Yamas.

Rapid life.

2007-08-01T19:18:00.000Z

It's really nice when things in life change so quickly. This morning after overcoming many obstacles i found my self in Amsterdam. It is my first time here and i'm really impressed by the city, the contrast of being in NY then in London and now in Amsterdam is really interesting. Amsterdam is a small walkable city full of energy. Every little corner of this city is hiding something interesting. One of the things i was really impressed with was the amount of tourists i could see walking on the streets. And not because i don't think Amsterdam is not a nice city for tourists, i just feel that it's not the right city to visit in August (yes august for me is Greece, Sun, Sea) although i was exhausted by the continuous traveling i had put my self into these last days i had the chance to walk a big part of the city, really impressed by the canals and the buildings facing them. Another thing that i really liked here is the people they seems more laid back than Londoners and don't think it's because of coffee shops, happy people are always welcome, anyway; I will probably visit some of the museums tomorrow and on Friday before i leave for my summer vacation:DDD (yes in Greece), i think my Nike Air 180 will have no sole remaining after this walking mania but it's ok everything happens for a reason. :D So i might post tomorrow more Amsterdam stuff.:D

the wow effect.

2007-07-31T15:06:00.000Z

Soho,jfk,times square, cupcakes, hudson hotel, max's italian restaurant, cafe noir, t-shirt shops, million sneakers in any size, style, varick street, MoMA, the park, walking from 58th to ground zero, west village, hand squash, street basketball, the NBA store, the Olympic tower, 23rd west, pablo francisco in gotham comedy, simpsons the movie, people who smile, beautiful women, harry poter's book launch, cheap taxi's, manhattan steam explosion, endless police cars, lovely street art, nice small bars, art-tree house in east village, art installation in madison square park, heat, rain, nice weather, street performance in the port, brooklyn, nice small shops everywhere, the fact that always something good is happening, never ever sleeps... WOW that was some of new york i have in my mind.
Anyway i'm in the middle of chaos i need to do & organize many many things :D they are really exciting, hopefully some good will land in the next days :D
sory for the panic but i'm in panic & i like it.

Thanks.

It's a rainy day in New York.

2007-07-23T16:03:00.000Z

Today it's a rainy day in New York. So i found some time to blog since i'm waiting for the sun to come out. So far i'm really impressed once more from this lovely city. Tremendous energy amazing people amazing aura nice weather, all these compose my NY experience so far. The museums are really interesting and some photo-sessions in the streets of NY are & will be precious for future reference inside the mind. One of the things i love is that i have a strange peace of mind it feels like my thoughts are here with me and my mind is ready to make big decision. My next days in the Big apple will consist of many photos and many sight seeing, of course i don't forget some shopping, clubbing, restaurants and many other beautiful things that this city has to offer. All i have to do now is to start singing, i can see clearly the rain is gone.... After all, sooner or later the Sun always comes out :D

I (something) NY

2007-07-22T01:13:00.000Z

Start Spreading the news..

2007-07-15T10:31:00.000Z

I'm off to NewYork for the next couple of weeks, to combine both business&pleasure :) I'm really excited to find myself in the best city of the world once more. Unfortunately i'm not gonna be in AHA! on wednesday but i'm sure it's gonna be great without me :D i'll try to find some time and post from new york so as to keep you updated of what's interesting going on in the Capital of the world. Magic.

AHA+AHA

2007-07-12T15:53:00.000Z

Ladies and Gentlemen, i am happy to announce the second AHA! the creative gathering you all loved one month ago.. will happen again. what?? YESS you can hear well AHA is happening again.

WEDNESDAY 18th of JULY
19:00
At Commercial Tavern E1 6NU.

We'll be happy to see you there :D

AHA!

Kitao.

2007-07-09T16:36:00.001Z

Kitao in Greek means "to look". It is always nice to look, sometimes looking at the right thing the right way can get you very far.
When i first visited their website i was really impressed. At least something simple! and i decided to write about them. Since their work is admirable they are friendly and they come from Greece ;-) the truth is that i didn't know what to write about them... but later on after browsing their website i saw something that triggered my attention and i felt happy reading the culture of the agency so here is what Kitao is all about:

"And this is how all begun...
Metaxourgio: a downtown section of Athens with character. Where car service stations, tinsmiths and brothels dominate. One of the city's most genuine neighborhoods, where houses still maintain their backyards and people still hang out their wash to dry in the sun. A part of the capital reminiscing the old times. A street near the new 'Metaxourgio' Metro Station. That's where you will find us: KITAO.

KITAO is a production company specializing in the genre of applied photography. Mind you, we are not simply a studio.

Having formed a network of artists ranging from photographers, producers, directors, production managers, stage designers, painters, stylists, musicians, casting directors, art directors, KITAO is in search of creative answers to the high demands of communication.

We firmly believe in people, in those afternoon group gatherings that give rise to the exchange of ideas and occasion for the search of new ones. Yet, none of this could have become real without the creation of the 'right place'. Such a place must inspire and possess all those qualities that make work and innovation possible.

Our wonderful industrial building on Peanieon Street, not only does it meet all the technical requirements for what we have set out to accomplish, it also exudes a beautiful energy and all of us feel it while in our beautiful garden, surrounded by lemon trees, basil plants oregano and Arabic jasmine.

Our dream, however, does not end here. We hope that with our ever-growing group, we will be able to create a nucleus that will attract artists from all modes of expression."

I think they have the proper philosophy and they are friendly thus Success is something unavoidable. Many KUDOS.

For their portfolio go here

Magic.

From Sidair To Cyder

2007-07-09T14:49:00.000Z

I'm back.:D how are you?

Important Pause.

2007-06-20T17:08:00.000Z

For the Romantic

The wolf should stand, should go and seek, smell, feel, run.. should look into the eyes of the lion and challenge it.. Then the wolf should run run fast facing only the destination.. a place beyond borders, someone said to him is good... he should go there , think gather his thoughts.. the Lion is now after him.. he should be ready when the Lion comes.. cause he is the wolf. And a wolf's taught never to retreat never to surrender.

For the realists.

Important things are about to happen in the next 10 days.. important traveling, important decisions, important & really hard work, important time! This will cause the pause from Blogging for about 5-7 days. Really Important days. I have already 2 posts to post after the important pause. One of them will see the front page of Adsurd. the other will probably meet some other stuff in recyclebin land , In any case though I'll be back.

Thanks

2007-06-17T23:20:00.000Z

Aha! June 2007

2007-06-15T09:46:00.000Z

This is it. After spending endless hours and working really hard in front of our screens we thought to gather and talk ideas... just remember the last time you said AHA!....

this tuesday everyone is invited to join the AHA! creative gathering.

Bring your self bring anyone you like and let's have fun.

The event is also on facebook

In Wal's blog Creative in London
and in many other places :-)

The NATION was BORN!

2007-06-09T13:13:00.000Z

Ladies and Gentlemen. We are happy to announce the discovery of a new Nation. A land of Creativity was born.
Please be patient as we are in the process of setting up our nation. for more info
visit our web site:

www.creativistan.com

or email the Republic of Creativistan

creativistan@gmail.com

Breaking news.

2007-06-06T17:52:00.000Z

http://www.kesselskramer.com/

KESSELSKRAMER PLANS LONDON SHOP 06 June 2007
Amsterdam-based creative agency Kesselskramer plans to set up a London office, it was announced this week.
KK Outlet, which will open in East London "towards the end of the year", will be managed by Yen Ho Ho, former head of account management at BBH Singapore. Eric Kessels, co-founder and creative director of Kesselskramer, will divide his time between Amsterdam and London.

The new agency, which has yet to find premises, will differ from its sister act in Amsterdam in that it will also incorporate a retail shop and exhibition space, Kessels told shots.net.

"Over the years we've produced a lot of products and we've published all kinds of books," he explained. "The activities are so broad nowadays - all within the field of communication - so we want to depart from where we are in Amsterdam and not make a carbon copy of what we already have.

"It will be a hybrid place to work where clients can get inspired. It's a different formula," he added.

Kessels said that the new agency would be small, employing "five or six" people to start with. He said that they had already been in touch with media planners. click here

In common with its Dutch parent, the new shop will champion a multi-disciplinary, left-field approach to advertising. "We don't necessarily aspire to become a player in London advertising," Kessels explained. "We will concentrate on certain projects that we think are interesting and projects where we can use our skills in different areas, because the industry is changing. Ideas and strategies can go in all kinds of different directions nowadays."

Established 11 years ago, Kesselskramer includes among its clients Nike, Levi's Oxfam and JB Whiskey. It has also expanded into other disciplines such as furniture design with the launch of the Do brand.

Respect Dude

2007-06-06T10:31:00.000Z

Surf's Up. Cartoon movies are my favorite and Surf's Up is undoubtedly gonna be one of my top 5. Surf, Penguins, A real Story, and splendid music.... Get on the TOP!!!!

Here is the trailer:

and here you can download trailers for your ipod.

Hoorah.

Gold or Silver or Bronze...

2007-06-06T09:37:00.000Z

We are only few days left for the Cannes Lions festival. The world's biggest advertising festival. Everybody around the globe from the bloggers who open discussions, to the creatives that have their fingers crossed, the young creatives ready to show their teeth, the media people who wait Al Gore's speech on Global warming presented by Lowe (that was a joke) and all those people who have something to do with Cannes...
one of the ads i found and think is gonna be a winner (however don't know if it's been nominated) is this one...

really well done and really emotional, with great use of music and nice aesthetics.

I would also like to see this ad with fading green flags for global warming.

tadaaaa

2007-06-05T08:55:00.000Z

Here's the new logo-branding for the 2012 London Olympics. The logo was revealed yesterday and was designed by Wolff Olins.

here is the comment of the creative review blog:

London 2012’s “multimedia brand image” was unveiled today by Lord Coe, chairman of London’s Olympic committee. Designed by Wolff Olins the logo is, apparently, based on the four *ahem* brand pillars of access, participation, stimulation and inspiration. So-far-so-predictable: but who would have guessed it would quite turn out… like this?

As for my opinion i will try to defend Athens 2004 branding which i really liked. Yes i know i am from Athens, but that's my honest opinion i think the Athens branding was really good trying to combine the ancient with the modern Olympics. This one tough is somehow pop& futuristic i like the fact that is different & i think it would look fine in 2012.

Silence

2007-06-04T17:16:00.001Z

Silence is silent.
Silence comes before panic
Silence make you think
Silence makes you melancholic
Silence makes you patient
Silence makes you an optimist
Silence is quiet
Silence is the start
Slience makes you think sensible
Silence makes you hope
Silence is also the end...

No matter what it is silence.

Snix Awards!

2007-06-01T13:49:00.001Z

Those of you who know me as a person, must know that i am passionate about sneakers or trainers. So it's time to announce the SNIX awards. I am searching people with whom i share the same passion for sneakers or trainers, and have a list of the best sneakers or trainers of all times.. once i have that list ready i'll make something.:-) Don't ask me what that would be just vote for your sneakers.

Thanksss

It's the final countdown....

2007-05-31T18:33:00.000Z

Sometimes in life things are getting really weird, you can go from the bottom to the top in seconds you can explore your limits simply by doing something simple, you can even change your life just because your are not feeling good with it. The Best part however, is the part when you start countdown for that change, the part in which things get insane and the final countdown begins... I have totally no idea why i just wrote this LOL :-) Happiness to the people.

I'm a Loser baby...

2007-05-30T09:50:00.000Z

After many days of patience and pencil chewing... Jumpcut Cannes competition, finally announced the short-list of winners in which i'm not in. My Commercial "Fish-Man" got 56 loves but unfortunately didn't manage to win something and get me at Cannes Festival as the Big Purple Chair winner... here is my ad so as to have a look.

However thanks to those people who believe that i should have been in the Short list.

Thanks

The Creativity Awards.

2007-05-29T20:51:00.000Z

i strongly recommend to take some time and look the Creativity Awards. It is really interesting to see some of the best work of the past year and more interesting to see the story behind. Really good job, looking forward for next year.

New Logo...

2007-05-29T19:11:00.001Z

the truth is that i've had for a long time in my mind the AdSurd logo creation concept. After many many many designs i came up with this blue logo... don't know if i like it but i'll keep it till i find something more interesting.

****************
UPDATE
****************

After the comment of a Lovely reader that the logo with the astertisk looks like the Wallpaper* magazine logo... i've changed my lovely asterisk. :-( Thanks anyway.

2007-05-29T18:51:00.000Z

interesting

2007-05-24T12:36:00.000Z

ooohh i wish i was in NY cause there is a really good Art exhibition there, not to miss... take a look at MoMA site for more details..

180+180=

2007-05-21T13:08:00.000Z

180 Amsterdam is one of the most Creative agencies in the world, with stellar global work for Adidas, Opel, Amstel, Amnesty International and recently Sony.
The agency was founded in 1998 in Amsterdam & recently opened their LA office. They believe in going beyond advertising and try to produce work that is more entertaining than the best film, TV Show, article or website.
The agency is based on the multi diverse model having people from all over the world in just one place offering work that simply goes beyond obvious.
There is a really interesting article here, Guy Hayward (180 CEO) explains why Amsterdam is emerging as a plucky player in the global advertising market. With the opening of the LA office 180 becomes a 360 agency and with a really good creative director:

180 LA has appointed William Gelner as its new executive creative director to coincide with the move to new offices in Santa Monica.
Gelner, 40, moves from BBH New York where he was group creative director and responsible for overseeing the creative development of the highly successful Axe account.

"William just feels right for 180," said Andy Fackrell, executive creative director of 180 Amsterdam. "He has a real team mentality that we support. Plus, he has done just amazing work, including Mike's Hard Lemonade and Axe."

"I'm happiest when I'm part of something bigger, when I'm instrumental in shaping a place," said Gelner. "So when the opportunity to help build an agency like 180 LA came up, I didn't hesitate for an instant. I think 180 is one of the most forward-thinking agencies in the world."

Gelner told shots.net that he would not be making any structural changes to the agency but rather would concentrate on creating "an inspiring environment for growth, success and, hopefully, a little fun".
He joins Peter Cline and Michael Allen as a managing partner of 180 LA. The American office has been up and running since January of this year.

180's client roster includes adidas, Sony Consumer Electronics USA, Sony Corporation, MTV, Opel (General Motors Europe), Amstel Beer, Glenfiddich, Omega Watches and Dr Pepper.

So all we have to do is just wait for their work....

The Future of Advertising.

2007-05-21T11:21:00.000Z

One of the things i like to talk about is the Future of the industry. I believe that advertising has much more to learn from it's future than from it's past and that happens maybe because advertising is based on creativity, and new ideas that never done before... I know that's a long long chat... However i have a feeling that we are in a middle of the Digital era, the era in which.. we have to readdress many issues open our minds and start exploring new possibilities. (omg i just felt like an Ancient Greek Philosopher LOL) anyway... watch this video for the future of advertising... i think there is something true in it, but still trying to find what is this...

fingers crossed

2007-05-20T23:38:00.001Z

Beautiful talent...

2007-05-18T09:29:00.000Z

Talented people are here to make life more beautiful, interesting and challenging.
Talent has not only to do with skills it is something that can be found in every single tiny detail of this world.
One beautiful talent that drew my attention lately is Rachel Brennecke, she is a photographer. After having a look at her website i was really impressed by the natural style & colors that her photographies have. I had the feeling of reality in every picture which really intrigued me, however one of the things might like most about rachel, is the simplicity of her web site with the combination of a really nice song..

but.. enough for now, you better go and have a look at rachelbrennecke.com

And YES i think she is crazy enough. :-)

Baaackkk

2007-05-18T09:11:00.000Z

Sun, Sea, Food, Family, Friends, walks, dentist, night life, beauty, hot weather, laugh, interesrting...
this is an idea of my last week in Greece..

ohhh i'm homesick.

Dude we are having fun..

2007-05-11T11:21:00.000Z

This video is totally insane (in a good way). They say that creative people should be creative in whatever they do and especially young creatives should seek creativity everywhere... here is what some guys from Saatchi&Saatchi did:

AND PLEASE DO NOT ATTEMPT THIS AT HOME.

YEsss

2007-05-10T19:50:00.000Z

I'm so lucky... look what i saw this morning in my email inbox...

& i'm still laughing.. that some people still believe that they can fool people like this LOOOOOLLLL

Give Dead a Chance.

2007-05-08T11:40:00.000Z

I read this morning Neil's post about the dead artist, who happens to be a reader of Adsurd. I didn't knew the Painting campaign he runs. Marcus Brown or The Dead Artist is trying to help someone by raising funds for one of his paintings. The Cause is good and the dead artist is even better. A link of his blog or even some dollars would do just fine.

here are some of his words:

"I can tell you this much; the Mountain Rescue Painting (based on the model I’ll present next week) is currently valued at $78, which is obviously not enough. You can increase its value by linking to this blog. You can either write a post about The Dead Artist (you may use any of the artwork, videos or texts and posting the painting itself would be just brilliant), or simply put a link in your blog roll. Lot’s of links means lots of cash for Mountain Rescue and that’s the point of what we’re doing. And why I’m dead. Please make the darkness worth while."

And don't forget to leave your comments this spirit needs support!

LongLive dead Artist.:-)

My favourite Ad.

2007-05-03T13:19:00.000Z

this is the reason why i'm in advertising.. this TV Commercial,
brought many questions in my head, brought curiosity....so i started asking, searching... and finally became

:-)

one more thing for the weekend :-)

2007-04-28T13:09:00.000Z

Where do ideas come from...

2007-04-28T12:21:00.000Z

Following that post and the response post of my friend waldemar i did some research. This research was not to prove if advertising is art, but what is advertising i found some interesting things like definitions and interesting facts that say that advertising is the second older profession after prostitution. However in most of the places i've been,i kept seeing this small yet powerful word IDEA.
Everybody nowadays speak about Big Ideas, ideas that can work equally well in TV and in the street, ideas that find followers, that sometimes are so strong and move mountains;
Ideas from which the endless human creativity flourish, ideas that can solve all kind of problems from global warming to detergent brands problems, from aids to soft drinks competition; So after a small chat with myself and decided to readdress the question:

""Where do ideas come from?"

In the past i have developed some theories about how we people come up with ideas some of this theories are ultra-fiction like the one i have that says: "Ideas are living creatures who float over our heads in another dimension and when magic happens they slide and fall into our heads." But if we return into reality we can see that ideas can come from everywhere, or even better ideas exist in our heads and they are developed with the addition of the pictures we see everyday in our lives.
The following video is a really interesting video about how creatives come up with ideas...

One of the comments to that video:

"wow. so scary. turn off your TVs people. Read a book. Thats what I am going to do now. I totally understand how if you THINK good things, good things will happen. Amazing lesson here."

SO i think.. i'll go out now cause i need some good ideas not only for advertising... after all who said that ideas are only for advertising? Did I?

To the infinity and Beyond.

Unleash your creativity!!!

2007-04-26T19:16:00.000Z

Young or Old Bloods this is the Celebration of User generated Content... squeeze your brains and come up with an idea that will get you to Cannes Festival the so called AdHeaven... Yahoo had launched a video competition; the story quite simple all you have to do is to create a GREEN (AD) TVC for info go there.

Good luck and don't forget that you only have until 7th of May!

Culture=Cultura

2007-04-24T00:18:00.000Z

I look around and i see change...Things now change rapidly..this industry is under a pressure due to the big changes that are about to come with the rise of digital.

There are many people saying that Advertising will die and things will change. PR will rule the world by using digital weapons to kill traditional advertising, after all who watch TV anymore...

Well in my opinion this is a really good PR technique for PR people to use, but! (in this profession there is always a BUT) i would say that advertising will not die.

I often say that advertising is a form of Art, i remember once writing in a school project that advertising is the Art of the everyday life, because it has the ability to record with the best way the: "how we people live everyday" and even if we like it or not advertising portrays in way our culture. But what exactly happens with the culture of advertising how this culture must change.

Advertising agencies must change and not change names or the way they work they must start to change their culture. The people who work there should open their mind to changes and form a culture that will enable them enter the digital or whatever world is going to come next.

I remember learning in elementary school the basic components of Culture:

a. norms
b. values
c. institutions
d. artifacts

each one of them is as important as the other and all together form a culture. I think the same applies for advertising agencies as well. Those agencies who will realize the upcoming change and change these key components would be the agencies that will play big in the future....most of them hesitate but all of them should remember... rules to be rewritten lines to be redrawn..

Long Live Advertising

:-)

Once creative always Creative.

2007-04-20T20:16:00.000Z

Amazing video..it worths every minute just sit down and relax...