Greek Advertising.

It's been 1 year in Greek Advertising and i would like to write down some thoughts i have from working 1 year now in Greece.

Greek advertising has a huge problem.
The foundations are structured in a way that will never allow creativity flourish.
There is a wrong perception about the power of ideas, creative talent, money making, production, award wining work, agency role, account planning, art direction, copywriting, account management, art buying, project management or even better there's a holistic problem in the industry here and this is obvious through the Greek absence from Award shows, creative blogs-sites or even adblogs.

The good thing is that there is light, there is a new generation or actually there is a small percentage in the new generation that has the talent and the EDUCATION to change things, of course the battle with the dinosaurs will be very tough but i believe in the end something good will happen and if it doesn't then it won't be the end.

Not sure if any of the above makes sense but who cares hahaha :) i will get back to this issue on another post in the near future...